Overview

Koenig Solutions is a leading global IT training organization that offers short-term online training courses to professionals. We worked with the client to understand their business and strategically worked on increasing visits for their best-selling courses from their top markets. This resulted in a big boost to their marketing ROI.

Testimonials

We have seen a significant improvement in organic traffic and a tremendous impact on ROI through these strategies. We are very happy with the pace of work along with the results. They have performed well.

Rohit Aggarwal
CEO & Founder
Koenig Solutions

The Result

Oct ’21 – Oct ’22

• # Keywords Ranked in Top 10 – 120.99%

  Improved global rankings for keywords with high commercial intent

• Leads – 69.61%

  Increased inbound leads from global professionals looking for tech training courses

• Blog Traffic – 112.18%

  Boosted blog traffic by creating topic clusters around targeted courses & certifications

Key Strategies implemented

• Content Strategy

  Developed an SEO content strategy to target customers in the awareness and consideration stage using top- and middle-of-the-funnel keywords.

• Backlinks Optimization

  Acquired backlinks from high-authority websites and optimized the anchor cloud to increase the keywords ranking and website’s authority.

• CRO (Conversion Rate Optimization)

  Improved the conversion rate by optimizing the CTA placement and lead forms, making it easier for professionals to submit their queries.

• Website Speed Optimization

  Significantly improved the user experience for global visitors by fixing Core Web Vitals and implementing CDN. This helped boost rankings in competitive international markets.

Testimonials

We have seen a significant improvement in organic traffic and a tremendous impact on ROI through these strategies. We are very happy with the pace of work along with the results. They have performed well.

Rohit Aggarwal
CEO & Founder
Koenig Solutions