Important Alert:
Summary: Want your content to be seen on Google Discover? Wait no more. This blog reveals strategies to enhance visibility on the Discover feed, helping you unlock the potential of this personalized content discovery platform.
What has been updated from the old blog post:
Google Discover introduces a unique approach to exploration. Unlike traditional searches, it isn’t driven by specific queries; instead, it’s a discovery platform presenting tailored content aligned with your preferences and interests.
By leveraging Google Discover optimization, the app continuously refines content suggestions, tailoring them to the user’s interests and behavior. As it learns your preferences, it refines its suggestions, aiming to deliver more relevant content with each subsequent use. By featuring in Google Discover, websites reach a wider audience organically. But how to feature your content on Discover?
Understanding how to implement Google Discover optimization is crucial for brands aiming to leverage this opportunity to reach their target audience effectively. We will try to answer these questions and more in our blog below.
Google Discover is an updated and rebranded version of Google Feed – Google’s Android device app. While the previous version of Google Feed was more text-centric, Google Discover accommodates different types of content, making Google Discover optimization essential for enhancing user interaction.
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The idea is to present the data in a more interesting way to the users by transitioning from ‘text’ to an improved visual discovery.
Google Discover focuses on users’ experience to provide relevant online content. It is being branded as ‘search without searching’ because users don’t need to search for the content that gets shown to them on the platform. Instead, the platform recommends content to users.
This feature has made Google Discover an interesting point of conversation and debate amongst marketers.
This has led to the need for marketers and entrepreneurs to answer certain questions like:
Before we find answers to all these questions, we need to get into the depth of understanding of how Google Discover works. Let’s take a look.
As users swipe through the online content, Google Discover keeps on ‘discovering’ things about them and keeps providing them with fresh content. All a user needs to do is to continue swiping.
Now, let’s get into the details concerning the features of Google Discover.
Source: adspring.fr
Features of Google Discover
Through Google Discover, the users can:
So far, we have explained how promising Google discover as a marketing tool is. The task here would be to get noticed by search engines and get featured here organically. In the next section, we’ll tell you how to make your content visible on Google Discover.
People familiar with the concept of regular SEO will not find it difficult to understand how to appear in Google Discover as the basic principles remain the same.
Here are a few points to follow to consider while optimizing your content:
The main focus should be on quality content. Businesses should also consider how content marketing and SEO strategies can be used to include the answers to the questions readers might be interested in. It will be an added advantage if the content has an edge over the competitors. If the content is about a specific topic with less competition, it is comparatively easier to get in.
Additional Read: Learn how to create effective Content Strategy
However, if the topic is generic with a lot of online content already available, then one needs to be more careful about the quality of the content.
What else does quality content constitute? For starters, you should look at creating blogs that are result-driven as well as well-structured with a logical flow of information. Additionally, the content must also comply with Google News Guidelines and Google Webmaster Guidelines. That means that your content must be original, purpose-driven, and up-to-date, and it also answers user queries.
Besides following these points, a business should go a step ahead and study the content posted by its competitors- ‘What are they posting?’, ‘What are their rankings?’, etc. All these factors need to be considered to come up with compelling content. Additionally, the website also needs to be verified and indexed while complying with Google News content policy.
To increase the chances of content doing well in Google Discover, one should make sure to post timely content. A business needs to have an always-on repository of evergreen content that never goes out of trend. To complement that, the business must also keep an eye on trending topics that are time-sensitive, specifically those that are within the niche, and include those in the content.
A focus on Google Discover optimization will improve the content’s E-E-A-T score, making it more likely to be recommended to users who are interested in your niche. The higher the content is on the E-E-A-T factor, the better its credibility. For a few industries, like the medical and financial industries, the writer must have technical and professional expertise. In such cases, it is important to focus on the truthfulness and credibility of the content and the writer.
The schema implementation should be as per SEO requirements. There is no special schema structured data (code making it easier for search engines to crawl, manage, and display the content) for Google Discover. Describe the content well so that the search engines can have a clear understanding of what the content is all about.
Since Google Discover is a virtual tool, content needs to be visually appealing. Combining content with good images is essential to hold the reader’s interest; it helps increase the chances of a user clicking to read more. Similarly, utilizing professional and engaging videos is highly recommended as well.
To increase the chances of getting your content listed on Google Discover, make sure that your website is optimized for AMP. That means your web pages load swiftly, thus creating a seamless and instantly gratifying UX which is the very essence of the Google Discover feed experience. Speed will also swing your website’s SERP rankings in your favour, thus making it more likely to appear on Discover.
Since Google Discover is mobile-centric, use the Web Stories tool to reach out to users by providing them with relevant content at any particular point in time. Since Discover is also a visual medium, use Web Stories for compelling visual storytelling.
To get listed on Google Discover, following basic SEO rules is a must. This ensures an improved user experience and a better SEO strategy. This move will improve user engagement, leading them to spend more time on a page.
Even though Google Discover allows users to follow the topics of their interest, users can skip doing the same until and unless it is brought to their attention. So, a business should ask interested users to add its content to their page and follow them on Google Discover.
Once they do that, Google will keep on alerting them every time some content is posted on the site. This step also helps in enhancing the engagement factor for the website. It also helps to augment the search rankings.
To optimize its content for Discover Feed, a business should make efforts to increase its social feed engagement. The probability of getting a higher rank on the users’ feed is directly proportional to the number of likes, shares, and comments on the posts.
The best way to improve social media feed engagement is by;
Additional Read: Must-Try Social Media Marketing Strategies
Any content that is doing well on social media platforms has a high chance of being picked on Google Discover Feed.
Since Google Discover is available in several languages, take advantage of it by publishing content in the language of the target users.
Google Discover is an important component of Google Search and hence holds a lot of importance for SEO.
All these factors make Google Discover an imminent part of any business’s content strategy.
The above-discussed points prove that Google Discover can be a great tool for a business or an individual to optimize their content; if they can understand its complete scope and usage. Explore the endless possibilities that this medium offers irrespective of whether you are a business owner, a marketer, or even a blogger.
The more the users interact with Google Discover, the more it will show related content. So, your focus should be on getting users to interact with your content.
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Google Discover boosts engagement by showing personalized content directly in feeds, encouraging users to interact with content without actively searching.
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