Motor Insurance Market Search Insight 2025: Top Brands, Popular Searches & Growth Opportunities

Summary: The Indian motor insurance market saw an overall 5.96% YoY decline in search volumes (59.3L → 55.8L) in FY’25. While brands like Tata AIG (+17.8%) and SBI General (+19.4%) grew, HDFC ERGO (–29.4%) declined. Among aggregators, PolicyBazaar leads with 67% share, with ACKO also growing (+11.1%). Four-wheeler (27.9%) and two-wheeler (24.8%) segments drove interest, while commercial vehicle insurance dropped (–16.9%). New insurance policies dominate with 87.6% share, and top non-brand keywords remained “Car insurance” and “Bike insurance” (1.35L each). Geographically, Tier-1 (+1.9%) and Tier-2 (+4.8%) cities showed growth, even as other regions declined (–16.3%). Overall, despite a volume drop, rising demand for new policies and traction in urban and Tier-2 markets highlight strong acquisition opportunities.

The motor insurance business is crucial in the global insurance industry as it provides financial protection from risks like accidents and theft. The demand for motor insurance still increases with increasing urbanization and growth in car ownership especially in emerging economies.

This trend is marked by various things like a change to electric cars, improvements made in telematics and artificial intelligence (AI), and an increase in digital insurance platforms. Innovative products such as usage-based insurance and the emerging use of online platforms to purchase and manage policies are improving customer experience while enhancing the market size of the motor insurance industry. Increasing regulatory requirements enforce compliance, thereby supporting market development.

Key Search Trends Defining the Future of Motor Insurance in India

Search Trend for Motor Insurance FY’25

Note: L represents numbers in Lakhs

Motor insurance searches saw a decline of -5.94% YoY, with volumes falling from 59.35 lakh in FY’24 to 55.82 lakh in FY’25. While this marks a slowdown compared to the strong growth seen in earlier years, search volumes remain robust, reflecting sustained consumer interest.

Top 10 Motor Insurance Brands in India 2025

Overall motor insurance search volume dropped by 6.66% YoY, with mixed performance among top brands. Tata AIG (+17.75%) and SBI General (+19.37%) recorded strong growth, boosting their digital visibility and market share to 12.02% and 2.14% respectively. ICICI Lombard also grew modestly (+9.69%), while most other players faced steep declines, such as Shriram (−30.19%), HDFC ERGO (−29.39%), and Royal Sundaram (−18.64%). Despite losses, the “Others” category still holds the largest collective share (46.51%), showing a fragmented market. This indicates a polarized trend where a few brands are gaining traction, while many established insurers are losing digital visibility.

Top 10 Most Searched Motor Insurance Keywords in India 2025

The Non-Brand Keyword Trends Report FY’25 highlights how Indian consumers search for motor insurance online, offering clear direction for SEO, and effective digital marketing strategies. The two dominant queries—“car insurance” and “bike insurance”—each recorded 1.35 lakh searches, jointly contributing to 55.6% of total keyword volume, underscoring the dominance of generic product-level queries. “Car insurance renewal” (12.47%) and “Maruti Suzuki car insurance” (8.35%) also show strong traction, indicating a mix of renewal-driven and brand-association searches within non-brand behavior. While broad terms remain stable, specific keywords like “third party insurance” (−22.3%), “bike insurance check online” (−22.3%), and “auto insurance for commercial vehicles” (−22.2%) saw steep declines, suggesting shifting user focus away from niche/compliance-driven queries. Overall, the motor insurance search trend report signals that generic high-volume keywords dominate discovery, while more specialized queries are losing momentum.

The Power of ’Near Me’ Searches

In FY’25, “near me” searches for motor insurance grew by 3.01% YoY, rising from 56.4K to 58.1K total searches. The vast majority of this demand came from non-brand queries (53.3K, +3.17%), which accounted for a dominant 91.76% market share, reflecting strong consumer preference for generic, location-based searches. In contrast, branded searches contributed only 4.8K queries (+1.25%), with a modest 8.24% share. This indicates that consumers largely rely on non-brand “near me” searches to discover local motor insurance options rather than directly seeking branded providers.

Top 10 Motor Insurance Aggregators FY’25 

The aggregator market for mutual funds in FY25 remained highly concentrated, with Policy Bazaar and ACKO together capturing over 94% of the total search volume. Policy Bazaar continued to dominate with 7.47 lakh searches and 66.99% market share, despite recording a marginal -2.62% decline. ACKO, on the other hand, showed positive momentum with 11.14% growth, reaching 3.06 lakh searches and a 27.49% market share. Insurance Dekho held steady at 0.50 lakh searches, maintaining its 4.48% share in the market.

Smaller players, however, struggled to keep pace. Coverfox (-39.80%), PhonePe (-48.72%), Paytm Insurance (-37.42%), and Bankbazaar (-23.24%) all saw steep declines in search visibility. RenewBuy showed modest growth at 6.25%, but its overall contribution to market share remains negligible. With total searches growing by just 0.44% year-on-year, the aggregator market appears saturated, leaving visibility and dominance concentrated among a few big names.

Key Factors Driving Growth in the Motor Insurance Industry

The motor insurance business is growing rapidly and several key factors are driving this growth

Conclusion

The motor insurance market in India is undergoing significant change, with search volumes reaching 55.82 lakh in FY’25, compared to 59.35 lakh in FY’24. While there’s been a slight decline year-on-year, the demand remains robust, led by high-interest keywords like car insurance and bike insurance (each capturing nearly 28% of total search share).

This indicates that consumer intent is still strong, but shifting – with rising brand-specific searches like Maruti Suzuki car insurance (+18.27% YoY), while more generic terms such as third-party insurance and bike insurance check online are seeing declines of over 20%.

For insurers and digital marketers alike, the opportunity lies in staying agile and adaptive – aligning with search trends, optimizing for user intent, and leveraging digital tools to remain competitive in an increasingly crowded marketplace.

To boost visibility and lead generation in this evolving space, explore our insurance seo services designed to help insurance brands rank higher and attract the right customers.