Hire SEO Experts – Should I Hire an SEO Company Now?

SEO

Published: Dec 14, 2023

Updated on: Aug 23, 2025

Hire SEO Experts – Should I Hire an SEO Company Now

What has been updated from the old blog post: Added new and updated strategies and information for 2023.

Summary: Hiring an SEO agency can be a boon for companies struggling with their online presence. However, you must identify whether your business needs professional SEO services. This guide is here to help you out with the key points to factor in while deciding between hiring an SEO company or having an in-house SEO team.

Getting started with Search Engine Optimisation (SEO) is the best method to boost your business’s online presence. Doing basic SEO can make it difficult to get ahead of the competition. Having an internal team may work, but hiring an SEO company is a better option if you want to see quick and actionable results.

Today, people turn to the internet whenever they are looking for a product or service. With rising competition, it becomes necessary for every business to ensure their product or services rank on search engines.

That is why applying the best SEO strategies is essential to run a successful business. Hiring a professional SEO agency can benefit you by increasing online visibility and reducing the cost incurred to set up an in-house SEO team.

But is it the right time for your business to hire an SEO company? Read on to know when you should consider doing so.

Table of Contents

When is the Right Time to Hire an SEO Company?

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1. You are falling behind your competition

A good SEO strategy is not just about doing basic on-page SEO. It is also about ranking on the top of some 99,000 search queries that Google handles every second.

You need to understand the Google search engine landscape to know how to move ahead of the competition. You also need to understand the strategies used by your competitors and do it better. For this, you need to do competitor research, analyze their SEO strategy, identify their backlink profile, and improve on it. Doing this requires a lot of work and expertise.

If you’re falling behind your competitors, hiring an SEO agency can help you gain an edge over them. The goal is establishing yourself as an authority in your niche, and an SEO agency can help you achieve it.

Amongst other things, here’s what an SEO agency can do for you:

Curate an SEO case study for your business and niche.
Generate and execute content ideas for voice search SEO.
Conduct competitor research for you and track & scale your growth.
Keep you updated on the latest trends and how to make the most of it.
Create monthly SEO audit reports and identify an SEO model that works for you.
Show you if it is worth optimizing your content for the contentious Google Discover.

2. You are wasting time on basic SEO instead of business growth

Gone are the days when basic SEO used to work. If you, a business owner, personally take the time to do basic SEO instead of delegating the task to SEO professionals who have relevant expertise, you’re doing it wrong. You’re wasting valuable time on something that you probably aren’t even adept at in the first place.

Unfortunately, doing basic SEO will not help you rank in search engines. Even if you have a basic understanding of SEO, you should leave it to the experts who can develop a more comprehensive plan.

Hiring an SEO agency can help. Here are some of its benefits:

They help you save time to focus on things that might be more critical to your business.
With an agency comes a team of SEO professionals who will work to meet your business goals and plan & execute your digital marketing strategies for you.

3. Your in-house SEO strategy is unable to yield results

If your keywords are not fetching results, it means that your in-house SEO strategy is failing. The problem might be that you are not using the right keywords or not using them correctly.

Here, you need to understand that having an SEO strategy does not guarantee success. So, if you’re not seeing tangible results in traffic or search engine visibility after a year of actively engaging in SEO, you need professional help.

In this scenario, you can do one of two things:

Hire SEO professionals to join your in-house team.
Hire an SEO agency with a proven track record of achieving SEO success.

To reap the rewards of an effective Search Engine Optimization services strategy, it is best to go for agencies with proven experience in delivering SEO success.

After all, SEO is a big-time commitment. If you’re investing the money, you might as well invest it in an SEO agency with rich experience in doing SEO for diverse verticals and the skillsets and resources to help you with your SEO initiatives too.

Moreover, SEO agency professionals are keyword experts with a strong command over it. They can identify the right keywords and help you rank for them.

Check Out: Everything You Need to Know About SEO

4. You don’t have the resources to hire an in-house SEO Team

Hiring an in-house SEO team requires spending a lot of your precious time interviewing multiple candidates to find the perfect fit. Once hired, you have to spend huge amounts of money on salaries and other benefits without being sure of achieving the desired results.

Moreover, you will have to invest in expensive SEO tools like Ahrefs, which can be counterproductive if you don’t know how to make the most of it efficiently.

Despite this significant investment, there’s no guarantee that your in-house SEO team will be able to deliver SEO growth and meet your objectives.

Considering all this, hiring an SEO agency proves to be much more cost-effective and manpower-efficient than building your in-house team. They can help you make the most of your investment at a comparatively small amount.

5. You got an SEO penalty from Google and don’t know what to do!

Google penalties can range from a single URL to complete de-listing of a domain. These penalties are implemented through two methods:

Manual Penalties – Google’s in-house spam check team does the manual penalty. They review websites and flag & penalize any website that may come across as ‘malicious’.
Algorithmic Penalties – Google’s algorithm works in real-time. It scans websites and weeds out links that it doesn’t trust. They have crawlers or bots that crawl your website and penalize those that engage in suspicious activity. If you’re wondering why your search ranking is undergoing a significant dip, it is time to take a step back and introspect what you’re doing wrong.

If Google suspects you’re engaging in suspicious SEO activity (even if you aren’t), it will not hold back from artificially lowering your ranks until you address the issue. You may have broken a golden SEO rule without even realizing it.

So, if you have been penalized by Google and can’t troubleshoot the problem, it is probably best to hire Google Penalty Recovery expert from top agencies to resolve your issues.

6. You are not proficient in on-page and off-page SEO

SEO is an ongoing process. You can’t just optimize one page or blog and leave out everything else. Moreover, optimizing your page for SEO (on-page) is not enough. You need to push for and engage in off-page SEO practice, too.

Off-page SEO happens outside of your website or blog. Here are some examples of off-page SEO you can do:

Social media sharing of your blog posts or website to drive traffic back to your site
Getting backlinks via guest posts and using anchor texts to rank your blog for specific keywords
Engaging in content marketing practices like Quora marketing & guest posting, etc.
So if you’re not proficient in both on-page and off-page SEO, you might need to hire SEO Companies

Did you Know – Techmagnate Provides complete expertise for both On-Page SEO and Off-Page SEO.

7. You can’t keep up with the latest SEO trends

Google updates its algorithm every few days. It impacts SEO as well.

According to Backlinko, Google uses over 200 factors in their algorithm for ranking websites. It means your SEO strategy needs to evolve to accommodate these frequent updates.

You need to take into account these growing changes in Google’s algorithms. Moreover, it would be best to keep yourself regularly updated on the latest trends in SEO. So if you aren’t keeping up and actively improving your SEO strategy, you’re already falling behind.

If this sounds anything like you, it is time to consult and hire SEO expert services from agencies, as they can do monthly SEO audits and help you improve your SEO.

When you hire SEO company services, they can help you to:

Analyze your backlinks.
Identify your broken links & remove them.
Advice on how to optimize your top-performing websites.
Update you on existing content that needs improving.
Give you an in-depth SEO analysis of your website.

8. You can’t prioritize SEO and lack time to implement it

When done right, the results of an effective SEO strategy can be monumental and permanent. That is why many companies invest time and resources in perfecting SEO.

You will need to put in time and effort to reap the rewards of a long-term SEO strategy and rank on top of the SERPS (search engine result pages). So you need to plan & execute a comprehensive SEO strategy.

Understand the algorithm and learn to optimize your content to match these changes.

Identify & strategically use the right keywords to create more comprehensive and better content. Work on increasing your DR by engaging in a lot of link-building exercises.

Despite all this effort, your SEO efforts can take anywhere between 6 months to 1-2 years to show results. This can be very frustrating for you if you don’t have the time to do justice to your SEO process.

If the nature of your business is such that you can’t prioritize SEO in the immediate or foreseeable future, hiring SEO specialist services from top agencies who can do the work for you is best.

9. You don’t know how Local SEO works

Local SEO is the practice of optimizing your website content for local search results. Here are some facts about local SEO that you probably did not know:

46% of Google searches include local intent.
88% of people who do a local product/service search end up calling or visiting a business that appears on top of the search result within 24 hours.
97% of users searched online to find a local business.

This means that if you optimize your product or service page for local keywords and rank for them, you have a high chance of converting the maximum number of your website visitors.

In other words, if your business is not targeting local keywords and ranking for them, you cannot appear in local searches. It shows the power of Local SEO and the need to use it fully.

So, if you don’t understand the concept of Local SEO, how it works, and how to best leverage it, it is perhaps high time to hire a local SEO agency.

10. You aren’t ranking on Page One of Google

If you don’t optimize your content for SEO, you will never make it to the first page of Google. And if your post never makes it to page one of Google, it will be difficult, if not impossible, to attract website traffic unless you’re actively spending money on advertisements.

Here are some hacks businesses use to get website traffic without a long-term SEO strategy:

Invest in PPC services or pay-per-click advertisements. It is a type of online marketing where you pay for every website visitor you get from advertising on search engines like Google.
Engage in paid social media marketing campaigns
Engage in other forms of paid marketing to attract traffic.
Investing money in ads, while beneficial for the short term, is not feasible in the long run.

However, there is no point in paying for traffic when you can attract it organically for free by optimizing your content for search engines. That is the beauty of SEO – while it is a long-term engagement, the results are here to stay for a long time.

So, if you are doing SEO but cannot rank on page one of Google, don’t worry. You can hire a professional SEO agency for the outsource SEO services needs.

Techmagnate is India’s top digital marketing and SEO services company. If you’re serious about your digital performance, hire us as your SEO expert. We’ll help you meet your marketing objectives and help your business achieve the growth you’ve always wanted.

The Bottomline: An SEO Company Works Best!

Regardless of the size and budget of your business, there is always an SEO agency for you. You can always reach out to the one that matches your company’s needs. It is never too late to start.

In this blog, we have attempted to answer questions like ‘Why hire an SEO company at this point?’ or ‘Should I hire SEO company professionals to do SEO for my company?’. We hope this blog has played an instrumental role in helping you decide whether you should hire professional SEO expert companies to do Search Engine Optimization services for you.

Neha Bawa

Director of Brand Marketing

Neha Bawa is the Director of Brand Marketing at Techmagnate. She has worked in Digital Marketing since 2012 and has specialised in content creation. She has earned a Master’s degree in Interactive Communications from Quinnipiac University in Connecticut, U.S.A. Her interests lie in creating great content, docs, and working towards sustainability through biodiversity.