Content Curation Guide for SEO
September 13, 2013 Sarvesh Bagla
Before we get to the point of actually laying down a guide on how to curate content for better SEO, it seems like a good idea to first explain and explore what content curation actually means.
As a term, content curation, is pretty self-explanatory and comes under content marketing services. Curated content is content that has been assembled from all over the web and brought together at one place (a website) for further promotion. Content curation SEO, of course pertains to methods and processes that will help in search engine optimization of a website via interestingly curated content.
As we all know, fresh content is intrinsically linked to SEO success and for this reason a lot of SEO copywriting services are employed by companies and website owners. In addition to this, content curation can be used as an additional tool to promote and achieve effective search engine optimization.
Now that the basic concept of curation has been explained, the next step refers to the process of curation and how to go about it.
Relevancy & Research
One of the first things to remember about content curation is the fact that there is a huge amount of information out there in the web world about practically every topic. Good curation refers to the ability of being able to spot relevant and noteworthy insights and choose those as opposed to the fluff.
The first step is to research and zero in on credible resources that are going to be the go to sites for the content. This can be termed as the discovery phase. Once these sources have been identified, they have to be visited on a daily basis to stay updated on new content. Twitter, Google+, LinkedIn are some examples of the sites that have regularly updated content that is worth accumulating.
Once the discovery phase has been taken care of, although it really is an ongoing process, here are a number of tools available on the web, that help in the process of republishing this content on a website. Storify, Pearltrees, Bundlr and Scoop.it are some examples that can be looked into and explored.
The tool that you choose in order to put together and curate the content will have to a personal choice. While one tool might work for one person, something else might work for someone else.
While the process of content curation is easy, albeit time consuming, there are number of reasons why it is worthwhile from an SEO and digital marketing point of view. For starters, it helps to give your site a wider dimension and increases its long tail reach. Plus, using the information you gather can give you ideas to publish your own original content, which again drives SEO; this, of course, is the tangential benefit.
Content curation can facilitate building your back link network. By constantly sharing content from particular resources, you can build relationships and increase your network with the possibility of obtaining links back too from the sources you share and cite from. For this reason, it is absolutely imperative that you credit the sources each time.
Finally, consistent content curation helps the important SEO goal of becoming a reference and a credible authority in your field. This in itself is a big marathon target achieved.
It sounds overwhelming and tedious, but then, most things necessary for success are. Give Techmagnate a holler if you need help getting started with your content curation process. We’ll be glad to talk.
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