It’s been nearly a decade since Google announced that a site’s page speed will be a critical factor in its ranking. This implies that a slow page speed would mean search engines can crawl fewer pages which could negatively affect its indexation. 47% of consumers expect websites to load in two seconds or less and […]
Continue ReadingIn recent times, videos have become one of the most important tools for digital marketing. Using videos, businesses have started promoting their products and services in a more engaging manner. In fact, videos have become so popular that it is estimated that they will be responsible for nearly 80% of the world’s internet traffic by […]
Continue Reading“OK Google”, “Alexa”, “Hey Siri” – these phrases have become extremely common. However, what most of us do not notice is our ever-increasing reliance on voice-based commands instead of just typing it out on any search engine. This is why we find a number of devices available which are aimed at providing solutions using voice-based […]
Continue ReadingThe most important requirement of any business is consumer awareness and engagement. This is because if there are consumers are not aware of your products or services and not interacting with it, there would be no footfalls, and no chances of traffic turning to leads and conversions. The issue, however, is that it takes a […]
Continue ReadingThere is a reason why Google became a verb. Whenever we search for something online, we turn to Google even if we have some other search engine at our disposal. Google has become such an indispensable part of our lives that according to a survey conducted by Net Marketshare, nearly 80% of all searches which […]
Continue ReadingHere’s a quick compilation of top SEO tips for ecommerce success. SEO professionals will benefit from looking ahead at what’s big, what’s trending, and which SEO strategies will work in 2019. We’re always inundated with one big question – How do you successfully do SEO for an eCommerce site? Some quick research and trawling through […]
Continue ReadingBuilding a solid SEO foundation is one of the best strategies to grow your business online. While you may want to create a campaign and have a good budget to accommodate it, you need to make your brand visible in the highly competitive SEO market. This will further enhance your campaign even during the most […]
Continue ReadingMost companies now include video marketing as an important aspect of their marketing strategies. Be it dissemination of information about how to use a product, promotion of new services, online education or boosting sales figures, video marketing for business growth has come up in a big way and is expected to change the way business […]
Continue ReadingVideo content is taking over the world. A recent Cisco white paper has fascinating statistics that every marketer and company should know – by 2019, 85% of online content will be video content. Of consumers who are using mobile data, the majority of that data is being used for audio and video services. Further, mobile audio […]
Continue ReadingSEO and link building experts across the world have been largely dependent on Moz’s Open Site Explorer (OSE) to know the Domain and Page Authority of their sites. Once links are updated, they had to wait weeks to check the DA and PA. Not anymore! According to Moz CEO Sarah Bird, “Years of hard work […]
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