Tested Examples of Effective Callout Extensions
August 14, 2023
When investing in pay-per-click marketing, optimizing performance is a priority. To stand out and achieve results, your ads must shine, and one powerful way to achieve this is through callout extensions.
What are Callout Extensions?
Callout extensions are concise snippets of text that appear below your main ad, offering valuable information to potential customers. They can be up to 25 characters long. To make these extensions truly effective, it’s crucial to highlight your unique selling points (USPs) or special offers. Doing so makes your ads look compelling and can draw the attention of the ad viewers.
In this blog post, we aim to guide you by providing a variety of examples showcasing how callout extensions can elevate your ad campaigns. By leveraging these extensions, your brand can reap numerous benefits from PPC advertising.
Examples of Effective Callout Extensions
B2B Industry Callouts:
Since it’s the B2B industry, the target audience is highly likely the key decision-makers of an organization. Thus, the callouts should appeal to such individuals. Business leaders are looking to drive RoI, learn of your expertise and your services, and scale their business growth.
- Quality Assurance
- Enterprise Solutions Provider
- Industry-Specific Expertise
- Customized Business Solutions
- Scalable Services for Growth
Healthcare Industry Callouts:
In the healthcare industry, the target audience includes potential patients and individuals seeking quality medical services. The callouts should emphasize trust, advanced technology, specialized care, and recognition for outstanding services.
- Accredited Medical Facility
- Cutting-Edge Technology
- Comprehensive Specializations
- Highly Trained Medical Staff
- Award-Winning Healthcare Services
The target audience in the e-commerce industry comprises online shoppers looking for convenience, trust, and incentives to make purchases. Callouts should focus on customer satisfaction, trustworthiness, and attractive offers.
- Free RPF (Return, Refund, Policy)
- Free Shipping
- Hassle-Free Returns
- Secure Payment Options
- Exclusive Discounts
- Wide Product Selection
- Best Price Guarantee
- Same-Day or Fast Delivery
- 24/7 Customer Support
- No Cost EMI Available
- Best Deals Every Day
- Shop Now, Pay Later
BFSI Industry Callouts:
In the BFSI industry, the target audience includes individuals seeking financial services with security, expertise, and competitive offers. Callouts should focus on trust, expertise, convenience, and value for money.
- Secure Transactions
- Certified Financial Experts
- Competitive Interest Rates
- 24/7 Account Access
- Secure Online Banking
- Financial Planning Services
- Multiple Investment Options
- Quick Loan Approvals
- Retirement Planning Experts
Education Industry Callouts:
Here, the target audience comprises students and learners seeking quality education and career opportunities. Callouts should highlight credibility, experienced faculty, interactive learning, and successful outcomes.
- Industry-Recognized Certifications
- Experienced Faculty
- Interactive Online Classes
- Placement Assistance
- Flexible Learning Options
- Scholarship Opportunities
- Proven Track Record of Success
- Internship Programs
- State-of-the-Art Facilities
- Personalized Learning Plans
Best Practices for Using Callout Extensions
To ensure optimal results with callout extensions, consider the following best practices:
- Conciseness: Keep the callout extensions brief, adhering to the character limit and ensuring the message is clear and concise.
- Highlight USPs: Showcase your unique selling points to make your ads more compelling and distinguish your business from competitors.
- Create Urgency: Use phrases like “Limited-Time Offer” or “Act Now!” to encourage immediate action from users.
- A/B Testing: Test and optimize callout extensions using A/B testing to identify the ones that best resonate with your audience.
Misconceptions About Callout Extensions
- Myth: Callout extensions are only useful for certain businesses or industries.
- Reality: Callout extensions can be effective for any business or industry as long as they focus on the best features offered.
- Myth: Callout extensions are time-consuming to set up and manage.
- Reality: Callout extensions are easy to set up and manage in Google Ads and can be customized for specific campaigns and ad groups.
- Myth: Callout extensions are not effective for mobile ads.
- Reality: Callout extensions are just as effective for mobile ads as desktop ads and can help improve mobile ad performance.
- Myth: Callout extensions can only be used to highlight promotions or discounts.
- Reality: Callout extensions can be used to highlight various benefits or value propositions, including free shipping, customer support, returns policy, price matching, and more.
- Myth: Extensions are expensive to use.
- Reality: Google Ads callout extensions are a free feature available to all advertisers and can provide significant value by improving ad performance.
Callout extensions can wield immense power in enhancing the performance of PPC campaigns and driving overall profits. By incorporating short, attention-grabbing messages that highlight key selling points, callout extensions help advertisers set themselves apart from the competition. Some effective callout extension examples include “Free Shipping,” “24/7 Customer Support,” and “Limited-Time Offer.”
If you’re yet to employ callout extensions in your PPC campaigns, now is the opportune time to start. Begin experimenting with callout extensions today and witness how they can elevate your ads to a whole new level.
Connect with Techmagnate for PPC services if you want to leverage the power of pay-per-click marketing.
Do callout extensions affect ad rank?
Callout extensions don’t directly impact ad rank, but they can improve ad performance by increasing click-through and conversion rates.
Can I use the same callout extensions across all my ad campaigns?
It’s advisable to customize callout extensions for specific campaigns and ad groups to highlight unique value propositions.
Are there any restrictions on the content of callout extensions?
Yes, callout extensions must comply with Google’s advertising policies and guidelines, including rules on capitalization, punctuation, and content related to prohibited products or services.
How many callout extensions should I include in my ads?
Use only the most relevant and effective callout extensions in your ads; a few are recommended to avoid overwhelming potential customers.
Can callout extensions be used with other ad extensions?
Yes, callout extensions can be used in conjunction with other ad extensions, such as sitelink extensions and structured snippets. Using multiple ad extensions can improve the visibility and effectiveness of your ads.