LLM Citation Drift Report 2026 by Techmagnate | AI Search Report
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The LLM Citation Drift Report

A domain cited by AI this week has a 39% chance of being gone by next week. Tracked live through Prism, Techmagnate's in-house AI visibility tool, this report covers eight weeks of citation behavior across ChatGPT, Perplexity and Google AI Mode in India's most competitive lending category, revealing what actually separates a one-time citation from a lasting one.

Lab Tests Search Trends Report

What’s Inside Our Report

  • Eight weeks of continuous AI citation tracking across ChatGPT, Perplexity and Google AI Mode
  • 83,633 citations analysed across 2,191 domains
  • The exact churn rate of AI-cited domains, week over week
  • What the handful of brands who never lose a citation are doing differently

Who it's for

Marketing/SEO Professionals

Marketing and SEO leaders trying to figure out if AI visibility is a channel they can actually rely on

Brands Looking for AI Results

Anyone who has been told they're "showing up in AI" and wants to know if that's still true next week

BFSI Brands

BFSI brands specifically, since this report is built entirely on personal loan citation data

Why download it now

1

Why almost 4 in 10 cited domains disappear every single week

2

Which AI platform is hardest to earn a repeat citation from

3

Why non-bank lenders are quietly out-citing traditional banks

4

What separates a brand that gets cited once from one that gets cited every week

Numbers that prove it's real

39%

Weekly domain churn

83,633

Citations tracked

2,191

Domains monitored

Our Key Clients
bajaj finserv
giis
herofincorp
hyundai
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Frequently Asked Questions

  • What is the purpose of this LLM Citation Drift Report?

    This report tracks how ChatGPT, Perplexity and Google AI Mode cite BFSI brands over eight weeks, showing how often the same domains get dropped and picked up again. The data was tracked using Prism, Techmagnate's in-house AI visibility tool.

  • How accurate and reliable are the report’s findings?

  • How do these trends impact a brand’s AI visibility strategy?

  • How can I access this report?

  • What is Prism?

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