What Are Natural Backlinks? A Proven Strategy for SEO Success

Link Building

Published: Dec 14, 2023

Updated on: Aug 23, 2025

What Are Natural Backlinks? A Proven Strategy for SEO Success

Summary: The blog highlights the importance of organic link building to boost a website’s visibility and authority in its domain. It discusses the traits of valuable natural backlinks and suggests tactics such as producing top-notch content, employing the skyscraper technique, conducting outreach, and utilizing infographics. By implementing these strategies, a website can ascend in search engine rankings and solidify its expertise in its specific field.

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One of the most powerful tools in an SEO arsenal is the acquisition of backlinks. Backlinks, also called inbound links, come from another website to yours. They can be visually placed in a text, image or as a button. If the source is a different website, such links count as backlinks.

Natural backlinks are a classification of backlinks based on acquisition. They are like digital votes of confidence from other websites, indicating to search engines that the website content is valuable and trustworthy.

Imagine your website as a candidate running for a prestigious position in this online world. Natural backlinks are your endorsements, your testimonials, and your reputation builders. They signify to search engines that your website is a reliable source of information and deserves a prominent place in search results.

This comprehensive blog will explore the strategies to obtain these coveted backlinks and help your website climb the search engine rankings.

Table of Contents

What are Natural Backlinks?

Natural backlinks are the inbound links your website gains without active or passive intervention. It means you do not have to put effort into creating these backlinks on your own.

Your website can gain natural backlinks if others in the digital space find your content worth linking to. Posting user-centric, informative, and high-quality content increases the chances of acquiring natural backlinks.

These links are earned honestly, without sneaky tricks like buying or scheming for them. So, when you get natural backlinks, it’s a sign that others see your website as valuable and trustworthy.

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Characteristics of Valuable Natural Backlinks

Valuable natural backlinks possess certain characteristics. They come from authoritative websites in your niche, contain relevant anchor text, and are embedded within contextually appropriate content. These backlinks are the gold standard for SEO.

Checklist for valuable natural link building:

They offer value to the readers.
The website that is providing backlinks has a good domain authority, which means it is popular and credible.
The backlink providing website must be trustworthy and not indulge in manipulative SEO practices, host spammy content, or have a history of security issues.
The backlinks have an anchor text integrated with the page contents in a meaningful way.
They are relevant to the goals you set for your own business.

Valuable Natural Link Building Checklist

Natural Link Building Strategies

Developing natural backlinks is essential for SEO success. Here are some effective strategies for organic link building:

Create High-Quality Content

The foundation of acquiring natural backlinks is creating high-quality content. Content that educates, informs, entertains, or solves problems is one of the most effective ways to attract natural backlinks. Incorporating off-page SEO techniques, such as link-building through guest posting and social media promotion, can further enhance your backlink profile and help drive more organic traffic to your site.

However, there are cases where harmful backlinks may be pointing to your website, potentially affecting its credibility. In such situations, you can use the Google Disavow Tool to inform Google that certain backlinks should not be considered when evaluating your site’s rankings.

Content that attracts backlinks include in-depth guides, original research, and visually appealing infographics. Learn to optimize your content for backlink acquisition by conducting keyword research and ensuring it’s user-friendly and shareable.

Here are some ways to get quick wins for backlink acquisition:

Conduct keyword research to identify topics that are relevant to your audience.
Create content that is unique, informative, and engaging.
Use visuals and multimedia to make your content more appealing.
Promote your content on social media and other platforms.

Additional read: SEO Content Strategy

Skyscraping as a Natural Link Building Strategy

Creating quality content works only when it is created with the right strategy. You can search for a trending topic and take up the best ranking content pieces. Taking ideas and references from them, you can create unique content for your website. It requires identifying the target audience and developing content based on their interests.

This technique is particularly useful for controversial topics. Other people will consider taking your point of view if your story is relevant enough.

This is called the Skyscraper technique. It involves finding a popular post and building even better content. For instance, you can take up topics like Best SEO Tips For Ecommerce Business and create better content with the topic 7 Best Ecommerce SEO Tips 2024

As an added measure, don’t forget to reach out to the right people for promoting your blogs so you can maximize your returns and your impact.

Outreach and Relationship Building

Building relationships with influencers and industry experts can help with natural link building. Outreach can help one connect with these individuals and increase their chances of earning backlinks. If you’re investing time and effort (and probably money) in outreach, then you must make the time to engage with experts on social media, attend industry events, and offer assistance when possible. Additionally, incorporating strategies like link wheel in SEO can further enhance your link-building efforts by creating a structured network of interconnected websites that help boost the authority of your main site.

Here are some practical outreach strategies:

Guest posting: Offer to write a guest post for a website with a high DA in your niche
Collaboration: Collaborate with other websites to create content that is mutually beneficial.
Broken link building: Find broken links on other websites and offer to replace them with fresh content.

Content Promotion on Social Media

Is sharing blog posts on social media still relevant? The short answer is: yes.

Platforms like Facebook, Instagram, and LinkedIn are not just for connecting with people, but can also be a source of natural backlinks acquisition. Share your content on social platforms, engage with your followers, and participate in relevant discussions.

To maximize the impact of social media on your backlink acquisition, use eye-catching visuals and hashtags, and engage with trending topics. Consistency and timing also play crucial roles in successful social media promotion.

Here are some effective social media promotion tactics:

Repurpose your content on social media platforms.
Make the content as engaging as possible.
Ensure you’re creating videos, because they must be a part of an aggressive content strategy.
Use hashtags to increase your reach.
Engage with your followers and respond to comments.
Be consistent with posting

Additional read: Social Media Marketing Strategies

Monitor and Engage with Your Audience

Keeping a vigilant eye on brand mentions and industry discussions is essential.

Monitoring brand mentions and discussions related to your industry can help identify opportunities for earning organic backlinks. Moreover, engaging with your audience can also lead to natural link building.

Engaging with an audience goes beyond acknowledging brand mentions and being part of discussions. Respond to comments on your content, answer questions, and participate in discussions. These interactions can lead to organic backlinks as others reference your expertise and content.

Here are some tools and tips for effective monitoring and engagement:

Use tools like Google Alerts and Mention to monitor brand mentions.
Respond to comments and engage with your followers on social media.
Participate in online discussions and forums related to your industry.

Publish Newsworthy Infographics

Infographics make a content piece engaging and memorable. They are like interactive pictures that help us understand complicated information easily. They’re not just helpful for explaining things clearly but also great for getting other websites to link back to yours. Creating and sharing interesting infographics can be a smart way to get more natural links to your website.

Infographics have a special power to turn boring data into interesting stories that people want to share. When your infographic shares useful information, trends in your industry, or interesting stats, it becomes a magnet for other websites to link to it.

Importance of Building Natural Backlinks for SEO and Website Traffic

In the competitive digital landscape, natural backlinks can be a secret weapon. They enhance your website’s credibility, authority, and visibility, ultimately driving more organic traffic and improving search engine rankings.

You can start natural link building by creating valuable content, building relationships with influencers, promoting content on social media, and engaging with your audience. All these practices help a website rank higher in search engine results pages.

Natural backlinks are the lifeblood of successful SEO, and obtaining them may take time and work, but the benefits are worthwhile. These backlinks do more than just improve SEO strategies; they also attest to the authority and importance of your website in your domain.

Start implementing these strategies immediately and see your website rise in the SERPs, bringing more organic traffic and success.

Sarvesh Bagla

Founder and CEO - Techmagnate

Sarvesh Bagla is an enterprise SEO expert and industry leader who has driven transformational digital growth for India’s top brands across the BFSI, Healthcare, Automotive, and ECommerce industries. As the Founder and CEO of Techmagnate, he leads large-scale organic search strategies and performance marketing campaigns for businesses looking to succeed in today’s AI-driven search landscape.

A strong advocate for thought leadership, Sarvesh is deeply involved in SEO evangelism and regularly contributes to industry discussions through LinkedIn, webinars, and CMO roundtables. His focus today is on helping brands prepare for an AI-first SEO future (AEO, GEO) and strategies for Large Language Models (LLMs) at the core.