How to Optimize Your Crawl Budget for eCommerce Sites in 2025?

Summary: Efficiently managing your crawl budget is critical for maximizing SEO effectiveness, particularly on eCommerce sites. It limits the number of pages in the search engines index, directly affecting visibility and rankings. Concentrate on increasing site speed, eliminating errors, and optimizing robots.txt. By carefully implementing these strategies, eCommerce websites can improve their online presence. This results in better user experiences and increased traffic.

You have been adding all kinds of fresh and enhanced content to your point and submitting them for indexing, but there have been no advancements in the SEO rankings! Wondering why so?

If you are a digital marketer or website owner, you frequently encounter a situation where you invest a lot of trouble in perfecting your point and also realize that all the content optimization points have been checked.

But the issue may not be your content at all. Instead, your crawl budget could limit the number of pages the search engines can crawl on your site.

Despite all the effort, your SEO efforts go in vain if search engines can’t search and index your pages. Poor allocation of the crawl budget might be slowing down your efforts for new content, better rankings, and increased organic traffic.

Some studies show that many websites face crawl budget issues, which impact their overall rankings and visibility. Using crawl budget optimization ensures search bots (crawlers) crawl and index the important pages on your site. This will improve your site’s overall performance in search results. So, let us dig into the details.

What is a Crawl Budget?

The Crawl Budget is the number of pages bots crawl and index in a certain timeframe. It consists of two main factors: the crawl rate limit and the crawl demand.

Crawl rate limit: It refers to the number of connections bots can make to crawl your site simultaneously and the time it takes before it can make another fetch.

Crawl demand: This is considered in line with the popularity level of your pages and the updated content.

When you own a large eCommerce site, the search engines must crawl and index significant pages effectively. An optimized crawl budget will assist in indexing and lead to better rankings on the search engines.

Why is Crawl Budget Important for SEO?

If you don’t optimize the crawl budget of your site – it may hamper your rankings and traffic.

Bots are designed so that they look for the best content on your site as human beings do. Increasing your crawl budget helps these crawlers – and, consequently, users – navigate your site and find the content they’re interested in more efficiently.

So, some reasons to optimize your crawl budget for eCommerce sites are:

Higher Visibility: Proper crawl budget optimization helps ensure that product pages important to a website are crawled and indexed, thus improving its visibility in search results of eCommerce platforms.

Improved Rankings: It helps to enhance the possibility of ranking higher since search engines will find and index the content easily, including product listings and descriptions.

Better User Experience: When working on a crawl budget, you also improve site speed and decrease errors, enhancing the overall user experience for online shoppers.

How to Calculate Crawl Budget?

Determining the crawl budget depends majorly on the size of your site. Here’s a simple way to calculate it:

• To determine the number of pages on your site, first check the number of crawlable URLs in your XML sitemaps. This can give you an accurate estimate.
• Next, sign in to Google Search Console. Navigate to “Legacy Tools” and then “Crawl Stats.” Record the average number of pages crawled per day.
• To determine whether you should optimize your site’s crawl budget, divide the total number of pages by the average number of pages crawled per day.
• If the result is greater than ten, indicating that you have ten times the number of pages that Google crawls per day, you should optimize your site’s crawl budget.
• If the answer is less than three, your crawl budget is probably fine.

Best Strategies to Optimize Your Crawl Budget for eCommerce Sites in 2025

Let’s examine practical strategies to optimize your crawl budget for eCommerce sites in 2025.

1. Improve Site Speed

Data says websites with a loading speed of 5 seconds or more have a bounce rate of 38%.  So, we can say that site speed is among the most important factors affecting crawl budget optimization. The quicker your web page loads, the more pages the bots crawl at the same time. To improve your site speed, following tips from an ecommerce SEO guide can be particularly helpful.

• Optimize images & videos
• Minimize HTTP requests
• Enable compression (for images, videos, and more)
• Use a content delivery network (CDN)
• Implement lazy loading for non-critical resources

2. Website maintenance: reduce errors

Non-existent pages, broken links, and 404 errors will cost you your crawl budget while the search engine bots crawl through these non-relevant pages. To avoid this:

• Always check your site for dead or broken links and fix such links as soon as possible.
• Use 301 redirects for deleted or moved pages
• Check that all pages have relevant and updated contents
• Monitor the site for crawl errors

3. Allow Crawling of Your Important Pages in Robots.Txt

The robots.txt file specifies which pages can be crawled by a search engine bot and which are not. Ensure your robots.txt file aids in crawl budget optimization for eCommerce by helping index your valuable pages, including the product and category pages. So, what you have to do is:

• Allow Admin Pages
• Disallow Low-Value Pages

4. Watch Out for Redirect Chains

Redirect chains refer to cases where there are several different redirections from the beginning URL to the end URL. They can negatively impact page speed and also have the potential to consume a lot of crawl budget. Addressing these chains is essential to improve ecommerce site performance, ensuring smoother navigation and more efficient use of crawl resources. Identifying and fixing these issues is a key component of an ecommerce SEO audit. To avoid redirect chains:

• Make the direct 301 redirects from the old URL to the new URL
• Fix broken links and redirect chains: you can easily discover broken links and chains using tools.

Example:

Instead of:

Old [URL] -> Intermediate [URL] -> New [URL]

Use:

Old [URL] -> New [URL

This method can reduce the crawl budget and make your site easier for users to navigate.

5. Don’t Let HTTP Errors Eat Your Crawl Budget

404 errors and 500 errors are another way to lose your crawl budget as crawlers will try to crawl non-existing or non-existent pages. To minimize HTTP errors:

• Use the Google Search Console to check your site for HTTP errors frequently
• Take quick action to address broken links and provide proper guidance to the users
• Set up specific 404 pages that help users find their way back to the right page

6. Manage URL Parameters for Efficient Crawling

Filtering options and sorting options in the URL parameters cause duplication of content and wastage of the crawl budget. To optimize your URL parameters:

• Use of the rel=”canonical” tag to indicate the preferred version of a page
• Use the URL parameters tool in Google Search Console to instruct Google how to treat specific parameters
• Do not use parameters for pagination or anything similar, but try to maintain a proper structure.

Additional Read: Understanding Canonical URLs: SEO Best Practices Explained

Maximize Your Crawl Budget With Our Experts

Maximizing your crawl budget is crucial to enhancing the visibility and ranking of your eCommerce site. If you make your site faster, maintain it frequently, and control your robots.txt file and URL parameters, you’ll be able to let search engines crawl your most important pages. Use these tactics to optimize your crawl budget for eCommerce sites, and you will enhance your SEO services.

We, at Techmagnate, specialize in increasing eCommerce websites’ exposure and search engine ranking. We ensure that search engines focus on your most important pages by controlling your robots.txt files, URL parameters, and speed optimization.

Speak to our experts and get ecommerce seo services to successfully optimize the crawl budget for your eCommerce sites.