Overview

DCB Bank Ltd., or the Development Credit Bank, is a private sector bank in India and was founded in 1930. They operate across 465 branches in India and serve individuals, small and medium-sized businesses, and mid-sized corporations.

Objectives

DCB Bank provides several products and services to its customers, which include Fixed Deposits (FDs), Gold Loans, Savings Accounts, and Remittances. They had launched a lead generation campaign with Techmagnate targeting all of these products. The objective was to scale up the campaign and improve the ROAS.

Key Strategies Implemented

1. Keyword Bucket Optimization
We focused our keyword strategy towards high-intent, conversion-ready users, improving both lead volume and ROI.

We identified top and low-performing keywords across all ad groups to refine campaign efficiency. High-converting Fixed Deposit (FD) keywords were prioritised, while low-performing ones were paused to minimise wasted spend. A curated set of negative keywords was introduced to filter out irrelevant searches and strengthen lead quality.

2. Improved ROI Across Tier 1 & Tier 2 Cities
To optimise reach and conversion rates, the campaign was segmented by Tier 1 and Tier 2 locations and budgets were allocated accordingly. This geographic differentiation ensured balanced growth and better ROI, particularly in high-competition markets.

3. Sustained CPL Efficiency and Steady Lead Flow
Campaigns were monitored daily to maintain steady performance and cost control. Bid adjustments, ad-copy refinements, and keyword-level reviews were carried out to improve Quality Scores and pause underperforming elements in order to ensure a consistent lead flow and optimal budget utilization.

4. Higher Conversion Reliability and Lead-to-Sale Efficiency
We implemented OTP-verified lead forms across campaigns in order to filter out invalid leads and increase the overall lead quality. As a result, overall lead-to-sale efficiency improved, and the client experienced higher conversion reliability and reduced lead wastage.

Results

1. Leads – Increased by 34%

2. CPL – Decreased by 25%

3. ROAS – 15.88