Mobile First Web Design Services Company

As mobile usage grows rapidly, it is extremely important to think about the experience that users have on their smartphones. Mobile-first means designing digital experiences for mobile before designing for desktop or other devices. A website that is mobile-first will have UX and design suited for adaptability, viewability and usage across mobile devices.

Mobile websites different from desktop websites in the following ways:

• Mobile websites contain lighter graphics and images and tend to load faster
• They adapt to screen sizes and specifications of mobiles and smartphones
• They have an enhanced user experience which features fonts for readability, narrower layout, optimized images, and careful prioritization
• They are designed to make it easier to navigate, browse, and shop on a mobile browser
• Mobile websites usually contain lesser content than desktop websites, keeping only the most crucial information.
• Most mobile websites are designed for vertical navigation as opposed to a horizontal experience on a desktop.

The first step is figuring out where you stand - assess your website’s mobile friendliness on Google’s Webmaster Tool. This will analyze your website and suggest solutions on how to make it mobile ready. A website can be made to look good on mobile by using mobile plugins on popular CMS platforms or implementing a mobile-first responsive design. Optimize the website for speed and faster loading. Ensure that your content is adapted to mobile and is readable. Make navigation obvious and easy-to-use and ensure that all phone numbers listed are clickable!

Mobile usage is exploding and over 60% of searches online now come from a mobile device. It is safe to say that we can no longer ignore mobile experience for users. It is necessary to ensure a tailored experience for mobile users so you can increase your reach to potential customers on mobile devices. Furthermore, having a mobile friendly website is great for your SEO. With a mobile website, you invest in your future and gain traffic over your competitors.

The benefits of responsive website design include:

• Increased mobile traffic
• Better customer experience
• Lower maintenance needs
• Faster web pages and lower bounce rates
• Higher conversion rates
• Improved SEO

Google takes into account mobile-friendliness as a search ranking factor. This means that it is almost mandatory to have a mobile-friendly or responsive site if you wish to show up in mobile searches. Google gives preference to websites that provide a good user experience and load fast. However, there is no preference given between responsive websites vs a dedicated mobile website, as long as you provide a seamless experience to its searchers.

There is no hard and fast rule to upgrades for your mobile website. We recommend closely auditing your website performance and user journeys. Stay connected to the industry and what your competitors are doing. It is also important to keep track of changes in the market and SEO rules. Upgrade your mobile website as and when your customers need an improvement in their experience.