We are India’s leading digital marketing agency - delivering digital excellence and exceptional ROI through tailored and proven digital marketing services.
We understand the highly competitive nature of the industry, the complex regulations that surround advertising and promotion, and the difficulty in gaining high-quality players. A partner like us, with extensive knowledge and experience in the industry, can help you tap into the unique opportunities this industry offers and gain traction, rapidly!
As a partner to some of the biggest online gaming companies in India and across the world - we’ve executed interesting campaigns and delivered exceptional ROI:
While online rummy and online poker have been around for a few years, it was the legalizing of fantasy sports betting in India, a couple of years ago, which gave the gaming industry in India a massive boost. Since then industry has grown by leaps and bound. And the recent lockdown due to Covid-19 has added more fuel to the fire.
The online gaming and casino industry is an industry poised for massive growth in the upcoming years. Emerging markets and the spread of mobile, as well as high-speed internet, point to a flourishing industry with lots of opportunities and some unique challenges. For example, you need an official gaming license from relevant authorities before you can run ads on platforms like Google and Facebook. This complicated marketing landscape means that you need a bespoke digital marketing strategy to gain new users for your gaming platforms.
With our expertise and experience, we can help you source quality traffic that delivers high game play ratios.
Having worked with several gaming companies over the years – operators, platforms and affiliates - we now know the most effective digital mediums and platforms which work for this industry. We can help you navigate the complicated marketing landscape and source the most relevant traffic and quality players for your games.
"Our 3 main mantras - Transformational Growth, Trusted Partnerships & Digital Excellence always!"
With gaming SEO, you can increase your visibility on search engines and thus your brand awareness. Additionally, conducting SEO for your online gaming website brings quality traffic that is way more likely to register, deposit and play compared to all other sources of online traffic.
The complex regulations in the gaming industry also means that popular paid advertising options are not available in many markets. With limited options for promotion, gaming seo becomes extremely important for most sites.
Thorough research and ideation go into creating an SEO keyword strategy. We also use a number of tools to determine the top SEO keywords to be worked on. Some popular keywords include "online gaming", "online gambling", "live casino", "online lottery" etc. However, we recommend working on long-tail keywords first, where you can gain quick wins and acquire traffic with high-intent.
It is quite challenging to gain high-quality backlinks for gambling sites. We recommend a holistic content strategy that includes blogs, news articles and guest posts on sporting sites, news aggregators, and other trusted sites. Explore other mediums of content such as videos, infographics, social media reviews etc. You can also work with influencers, gaming review sites, and bloggers to get backlinks.
Please only work with high-quality backlinks - spammy backlinks are a huge no-no!
There is no one right answer to this question, but the key steps to success include: