Home Loan Provider Surges with a 239% Boost in Website Traffic
Home Loan Provider Surges with a 239% Boost in Website Traffic
An Enterprise client who is a major home loan provider in India was undergoing a rebranding exercise which could have had a negative impact on their website traffic and rankings.
They pivoted towards Techmagnate’s expertise to ensure a smooth sailing rebranding process without losing either their organic traffic or their search engine rankings. While rebranding did pose a threat to their online health, we provided them with a strategic Enterprise SEO solution that not only kept their website on track but also had the website’s organic traffic soaring.
The Challenges
The primary challenges were:
- The revision of 200+ URLs to align with the new business name
- Ensuring a smooth transition during the rebranding exercise without experiencing a drop in website traffic
- A highly competitive keyword space, where securing top rankings was extremely difficult
After thorough research, we found a significant level of interest in home loans with the target audience. However, the top search results were overwhelmingly dominated by rivals. We recognized that competing for the top search results would be a losing strategy.
Instead, we formulated a strategic SEO approach to focus on long-tail keywords first. Then moved to optimize the most critical keywords for our client’s business and proactively answered user queries on forums to aid our goal of maintaining search engine rankings.
The results? We exceeded our baseline goals of increasing website traffic through the rebranding exercise without a drop in rankings.
Results
Jan’22 – Mar’22 to Jan’23 – Mar’23
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Ranking KWs in Top 10 – Increased by 285%
Increased the visibility of the Top 10 keywords on SERPs, organically.
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Website Traffic – Increased by 239%
Website traffic experienced a substantial growth of 239%, indicating a significant surge in user engagement.
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Monthly Visitors – Increased by ~4x by leveraging vernacular content
Ensuring prominent vernacular content on the website created a strong user experience for the target audience.
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Top 10 SV – Up by 539%
The search volume for the Top 10 keywords for the brand surged from 52,040 to a very impressive 332,630 in just a year’s time.
Key Strategies for Success
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Understanding Search Intent
We delved deep into the minds of home buyers, conducting in-depth keyword-gap analyses to find those hidden gems — low-volume search queries that no one else was targeting. To grow traffic organically, we doubled content creation on those search queries.
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Optimized Content for Maximum Impact
We didn’t just create content; we made it work harder for us. We focused on delivering a strong user experience on every page by incorporating reader-friendly elements.
The content, consequently, became more helpful for the audience and was ranked higher by Google. By optimizing our content for popular queries, and user-friendly formats like tables, we ensured our content was a magnet for online searchers.
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Local SEO for Targeted Impact
Recognizing the power of local markets, we tailored our approach. We created dedicated pages in English and in Hindi. We also created GBP (Google Business Profile) profiles to strategically target key cities. This focused approach allowed us to draw in potential homebuyers from the specific regions the client was targeting
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Resolved Technical Issues
We also consistently addressed technical issues on the website to maintain its functionality and user experience.!
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