How We Increased Organic Leads By 81.95% For A Top Private Healthcare Brand In India
Increased Organic Leads By 81.95% For A Top Private Healthcare Institution In India
We improved the organic presence of India’s leading hospital chain, with a presence in 17+ cities, in the search results through strategic SEO techniques.
This led to a significant increase of 81.95% in organic leads over a period of 12 months.
Challenges
The way patients seek information or consultation for a condition or symptoms has dramatically changed, with Google search being their go-to source. We needed to build a robust presence on Google Search to leverage this trend for the hospital.
Search results were dominated by HealthTech companies like Practo and international websites like Mayo Clinic and WebMD. The main challenge was grabbing the eyeballs of the patients in an increasingly competitive healthcare industry.
Result
Nov ‘20 – Oct ‘21 to Nov ‘21 – Oct ’22
-
Local SEO Keywords Ranked In Top 10: 84%
Significantly improved targeted local SEO keywords’ rankings in the top 10 results
-
Featured Snippets Keywords:4.5X
Boosted the Share of Voice for search results appearing on Google Featured Snippets
-
Organic Leads Generated: 81.95%
Generated organic leads for high-ticket procedures
Key Strategies implemented
-
Content Strategy
Developed a content strategy by analyzing the search results dominated by names like Mayo Clinic & WebMD. We created high-quality content embellished with tables & infographics to sufficiently address patients’ queries. This approach increased the blog traffic and helped the content appear in featured snippets.
-
Natural Backlinks
Our thought-leadership-driven approach helped the content appear on Google featured snippets. It was noticed by other authoritative websites that referenced our blogs, infographics, tables, etc., which helped the healthcare organization’s website gain natural backlinks.
-
Local SEO
Created doctor listing pages for all conditions / procedures / symptoms for the targeted locations and made a strong internal linking strategy for the same. This helped gain organic traffic from local queries like “Bone Cancer Doctor in Delhi”.
-
Conversion Rate Optimization
Integrated CTA buttons for high-ticket procedures in the treatment & doctor listing pages and introduced quick enquiry buttons, considerably increasing the number of booked appointments.
Recent Posts
- AI Content vs Humanized Content (AI + Human): Which One Actually Delivers Results?
- AI Overview Impact on CTR: An Analytical Report (October 2024 vs. May 2025)
- Lead Capture Form: What It Is & 10 Strategies to Create High-Converting Forms
- Trust Signals in CRO: 8 Ways That Turn Browsers Into Buyers
- What is Dwell Time in SEO and Why Does It Matter for SEO?
Recent Comments
New Delhi: In their latest trends report for the home appliances market, Techmagnate, the leading digital marketing agency for the eCommerce industry, has analyzed pan-India online searches to help businesses understand changing customer behavior and position themselves for growth. The report also includes a list of the top brands that dominate online searches and hold the highest share of voice
New Delhi [India], November 25: Techmagnate, the top digital marketing agency for the healthcare industry, has released a new Search Trends Report about the online pharmacy landscape in India. As the leading digital marketing company for healthcare, Techmagnate has a deep understanding of the online pharmacy industry, having worked with leading brands in this space for several years.
New Delhi, India – Techmagnate, a leading digital marketing agency in New Delhi announced the launch of its Martech (marketing technology) consulting services. According to Sarvesh Bagla, CEO & Founder of Techmagnate, leveraging Martech solutions will be the defining edge for businesses serious about their growth. According to Bagla, “Martech solutions from Techmagnate include services like Customer Data Platform (CDP) services, Marketing Automation, and Hyperlocal SEO automation.
Free SEO Audit