Delivered 1760% Growth In Leads To Tostem India

Key Strategies implemented

• Advanced Keyword Research:

  To effectively target our audience, we conducted in-depth research into user behavior, competitor analysis, and the brand itself. This allowed us to identify high-intent keywords, specifically targeting users who were actively searching for luxury doors and windows.

• Landing Page Optimization:

  Recognizing the critical role of the landing pages in driving conversions, we implemented comprehensive optimizations. This involved enhancing various elements such as the headline, copy, user experience (UI/UX), and call-to-action (CTA) buttons. By creating a more engaging and persuasive landing page, we significantly increased the conversion rates.

• Bidding Strategies:

  To achieve our primary objectives, we employed a balanced approach between automated and manual bidding strategies. Our first objective was to maximize the lead volume, ensuring a steady influx of potential customers. Simultaneously, we focused on maintaining a desirable CPL by carefully managing our ad spend. This strategic balance enabled us to drive significant leads while optimizing costs.

• Remarketing:

  To re-engage with users who had previously interacted with the brand, we implemented a remarketing campaign. By categorizing visitors based on their recent activity, we effectively identified users in the consideration phase. Leveraging a combination of search and display ads, we strategically reconnected with these users, enhancing engagement and driving more conversions.