How We Delivered 187% Growth In Leads For India’s Leading Hospital’s High-Ticket Procedures
Delivered 187% Growth In Leads For A Leading Hospital Chain’s High-Ticket Procedures
Executed performance campaigns for a leading hospital in India with a presence in 21 cities to generate leads for high-ticket procedures (CONGO-T: Cardiology, Oncology, Neurology, Gastroenterology, Orthopaedics, and Transplants).
Delivering 187% growth in leads over a period of 6 months, the campaign translated to a ROAS (Return on Ad Spend) of 5X.
The Challenges
To scale the campaign while maintaining the CPL (cost per lead) and facing stiff competition from healthcare aggregators like Practo, Netmeds, and Pristyn Care, having a larger advertising budget for an aggressive marketing approach.
Result Delivered
Feb ‘22 – Aug ‘22
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Leads: 187%
Bolstered Consultation Queries For High Ticket Procedures From Potential Patients
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CPL
Successfully Maintained The CPL While Scaling The Campaign And Spends
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Conversion Rate: 46%
Intelligently Optimized the Campaign to Deliver a 46% Improvement in Conversion Rate
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Return On Ad Spend (ROAS): 5X
Delivered a Monthly Average ROAS of 5X
Key Strategies implemented
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Advanced Keywords Research
Targeted transactional/ high-intent keywords related to high-ticket value procedures to reach the right audience.
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Landing Page Optimization
Optimized the headline, copies, UI/UX, CTA buttons, etc., to improve the landing page experience and boost conversions while reducing the CPL.
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Bidding Strategies
Utilized a fine balance of manual and automated bidding strategies to maximize lead volumes while maintaining a favorable CPL.
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CRO
Improved the conversion rate by using a combination of search, display, and local ads and creating action-oriented ad copies and CTAs.
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