Massive Growth in Website Traffic for Bajaj Health Insurance
Massive Growth in Website Traffic for Bajaj Health Insurance
As competition in the insurance sector intensified, Bajaj grew concerned about its market position. With many rivals competing for attention on search result pages, attracting customers for health insurance became tougher.
WIth Techmagnate’s expertise, Bajaj Finserv Health Insurance exceeded their goals set for the year.
The Challenges
Despite its established presence in the healthcare sector, the company encountered several challenges. Limited online visibility, ineffective targeting of the right audience segments, and fierce competition from industry rivals posed significant hurdles.
Moreover, achieving top rankings for high-traffic keywords such as “Health Insurance” remained elusive, hindering the company’s ability to reach its target audience effectively.
Results
May’23 to January’24
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1. Keyword Ranking increased by 195.28%
The number of keywords ranking in the top 10 search increased by 195%, signifying a considerable improvement in the brand’s online visibility.
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2. A Massive Jump in the Top 10 SVs Search Volume
The search volumes for the top 10 keywords experienced a substantial surge to grow by 1840.37%
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3. Transformational Growth in Website Traffic Website traffic growth – 1654.21%
The site’s website traffic also grew exponentially, increasing by 1654%
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Key Strategies Implemented
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1. Competitor Analysis and Keyword Clustering
We carried out a thorough competitor analysis to benchmark our clients’ content to identify gaps and growth opportunities.
We also defined comprehensive keyword clusters to guide our content creation and interlinking opportunities.
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2. Content Creation
Our team created over 50 new pages for various funnel stages to broaden the client’s online presence and address diverse user requirements.
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3. Focus on On-Page SEO
We refined the website’s metadata, improved the overall click-through rates, and consequently improved visibility on search engine results. Additionally, we focused on optimizing interlinking among over 80 supporting pages to improve user experience.
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4. Backlink Acquisition
We obtained backlinks from high Domain Authority (DA) to boost the website’s credibility and authority on search engines.
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Recent Comments
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New Delhi [India], November 25: Techmagnate, the top digital marketing agency for the healthcare industry, has released a new Search Trends Report about the online pharmacy landscape in India. As the leading digital marketing company for healthcare, Techmagnate has a deep understanding of the online pharmacy industry, having worked with leading brands in this space for several years.
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