Prashant Shukla
Sr General Manager - Search MarketingPrashant Shukla
AI Overview Impact on CTR: An Analytical Report (October 2024 vs. May 2025)
Key Takeaways:- The share of queries with AI Overviews increased from 6.86% to 29.07%, marking a 323% rise between October 2024 and May 2025. Informational queries saw the biggest jump in AI Overview presence, from 6.78% to 27.5%, compared to a smaller rise in transactional queries (0.08% to 1.08%). Overall CTR across the top 10 […]
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What is Dwell Time in SEO and Why Does It Matter for SEO?
Summary: Dwell time is a key SEO metric that measures how long users stay on a page before returning to the search results. It indicates content quality and user satisfaction, helping search engines assess content relevance. While not a direct ranking factor, it plays a significant role in boosting engagement and improving search rankings. Key […]
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Hotel Industry Trends in India: Search Growth, Consumer Intent, and Digital Marketing Insights
Summary: In FY 2025, India’s hotel industry saw significant growth in search behavior, indicating rising demand and shifting consumer research patterns. With over 1424 lakh hotel-related searches recorded, digital discovery has become a dominant force influencing traveler decisions. While metros continue to lead in search volume, Tier 2 and Tier 3 cities are rapidly emerging […]
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What is Silo SEO? Types, Benefits & Building an Effective Silo Strategy
Summary: In this blog, we dive into the concept of silo SEO and how it helps organize website content for both users and search engines. We explore different types of silos, including physical, virtual, and hybrid structures, along with their benefits such as improved keyword relevance, user experience, and search engine crawl efficiency. Additionally, we […]
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India’s International School Market: Search Trends & Growth Insights
Summary: The international school market in India is experiencing remarkable digital growth, driven by a 32.07% rise in search volumes year-on-year, as per Techmagnate’s Search Trends Report. Brand searches have grown significantly, but non-brand queries still dominate. Regional analysis reveals that Tier 2 and Tier 3 cities are fast emerging as growth hubs. With rising […]
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How to Use Google Analytics for Ecommerce Tracking: A Step-by-Step Guide
Summary: This comprehensive guide to Google Analytics for Ecommerce explains how GA4 tracking helps online stores understand user behavior, set up ecommerce events, analyze conversion funnels, and use advanced reports and segmentation to boost sales and marketing ROI. Key Takeaways:- GA4 tracks every user interaction as an event, enabling deeper ecommerce insights. Ecommerce tracking in […]
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SEO for Financial Services in 2025: Tips to Build Trust & Improve Rankings
Summary: In this blog, we discuss SEO for financial services by explaining the importance of E-E-A-T, detailed keyword research, content strategies, on-page SEO best practices, technical SEO factors like site speed and mobile optimization, link building techniques, local SEO tactics, and methods to monitor SEO performance. Key Takeaways:- E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) plays a […]
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SEO for New Website: How a Strong Strategy Shapes Business Growth
Summary: This comprehensive guide provides essential strategies for SEO for new website, from pre-launch to post-launch, ensuring long-term success. It covers key areas like keyword research, technical SEO, content creation, and backlink building. Key Takeaways:- Keyword research, SEO-friendly design, and foundational content are important to set your website up for success. Tracking performance, publishing fresh […]
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What is a Digital Marketing Agency and How Does it Work?
Summary: Digital marketing agencies use the power of digital mediums to bring a large number of people to websites and turn leads into customers for companies. They provide services like SEO, social media advertising, content marketing, and pay-per-click advertising. DM agencies use advanced tools and knowledge with the aim of offering affordable, scalable solutions to […]
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Complete Landing Page Optimization Checklist for 2025
Summary: An optimized landing page is an effective method for the conversion of visitors into leads or customers. Key landing page optimization strategies such as a clear objective, compelling writing, high-quality imagery, and social proof tend to significantly improve the conversion rate. This guide takes you through the important steps to create a high-performance landing […]
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