Increased App Installations by 243% for a Loan App

Key Strategies implemented

• Rating Optimization

  We worked with the NBFC’s customer success teams to actively maintain the reviews and ratings on the app. First, we created a tracker for all the queries related to the interest rate and post-loan approval services, then we systematically replied to those reviews. Our strategy also included liaising with them to encourage valued users to leave positive reviews and ratings on the app.

• App Optimization

  We conducted an in-depth analysis of the app’s title, description, videos, screenshots, reviews, ratings, and other significant factors. Based on the findings, we worked with app developers and conducted A/B testing to learn what works best. For instance, replacing “Insta Loans” with the target keyword “Instant Personal Loans” delivered amazing results.

• Content Marketing

  We created a content marketing strategy to inform users on various digital platforms about the app’s offerings and unique USPs. Leveraging platforms like Quora and creating a strategy for Press Releases and Guest Posts for getting Brand Mentions from authoritative sources was the major one.

• App Promotion

  Our team of ASO experts promoted the app on App Listing directories and relevant forums. We also launched an Influencer Marketing campaign on video platforms like YouTube, which showed great results at an effective RoI.