is a process of systemising repetitive SEO tasks with a combination of tools and software. It allows SEO professionals, digital marketers, agencies and businesses to reduce manual work and improve the speed and efficiency of lengthy SEO processes.
reduced manual work, lesser time & effort, better resource utilisation, lesser operational & hiring costs, better speed, scale & efficiency of SEO processes, elimination of the risk of manual errors, and meeting deadlines effectively.
helps with data collection and aggregation. It also provides actionable, site-specific insights consisting of alerts and recommendations. Sophisticated SEO automation tools can even deploy real-time changes to a site without human intervention.
Keyword position tracking, technical site audit, brand mentions & links monitoring, quality backlink analysis, reporting, analysis of log files, keyword intent analysis & generating meta descriptions at scale.
tools that offer a good mix of functionalities to cover all the tasks that need to be automated for SEO campaigns include SEMrush, Ahrefs, Screaming Frog and SE Ranking.