Prioritize 1. 100s of pages with no traffic & no strategy 2. Pages with a lot of traffic but low conversion rate 3. Fix the Not-Indexed pages in GSC 4. Review Robots.txt to ensure that the right pages are allowed to crawl
5. Run a Site Crawl using ScreamingFrog or Ahref 6. Check basic on-page elements (title tag, meta description) 7. Check for content decay issues 8. Identify content gaps using Ahrefs 9. Analyze Your Internal Links