Social media has allowed people to interact with friends and relatives in real-time, express themselves through pictures and instant images while also giving brands and businesses the opportunity to reach out to an untapped customer base.
One of the best advantages of social media is that businesses can target a large audience base. Facebook & YouTube have 2 billion active users while LinkedIn and Instagram follow closely with 774 and 500 million users respectively.
Social media has become an attractive marketing platform for businesses with its paid ads customization features. Most social media platforms allow you to select your daily ads budget and choose your target audience.
Businesses can track and optimize ad campaign performance, offers a cost-effective solution, helps drive traffic to your website, and increase brand awareness.
Social media also helps unravel interesting customer insights, tap into the target audience’s periphery, share diverse & organic content, harness paid advertising services, and offer free registration for all.
But this marketing tool has some cons. One of which is that marketing and perfecting on social media requires a great deal of patience and time to get the expected ROI.
Also, everyone can copy each other’s social media strategy. This means that your business stands the risk of being ripped off because your ideas are always up for the taking.
Open social media sharing platforms are also more prone to receiving negative feedback that can potentially harm your brand’s reputation, especially if you’re in a service industry.
Social media marketing requires a hefty investment in terms of hiring social media experts to have the best chance at profitable and conversion-oriented social media strategies for success.
We recommend drafting the roadmap for a social media marketing strategy. This will help you reach your target audience, introduce your brand to your ideal demographic, and target them effectively.