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The Digital Digest
Vol-6 | Issue 9 | September 2022

EAT stands for expertise, authoritativeness and trustworthiness. The three primary requirements listed above are what the search engines use to gauge the overall quality of a page. It was created to solve the problem of poor content appearing in search results solely due to keywords. Ranking algorithms pay attention to a publisher's position and goals as well as the accuracy of their material.

Therefore, it is essential to concentrate on EAT SEO in order to rank highly in SERPs. And here’s how to do it:

  • Be Careful With Your Sources of Content or Add Sources That Give Genuine Information or Use Trusted Sources For Your Website

    For the longest time, we have been taught to always credit our sources. Even when it's unintended, plagiarism detection is a nail in the coffin for content.

    In fact, because they might impact your SERPs, sources are even more crucial when generating content. Every time you link to a website, you are telling Google that you trust the source. Google will take note if you connect to sites with dubious reputations or sources of information, or if you offer broken links.

    Along with giving credit for who produced the material itself, you should also mention who created the graphics.

  • Ensure That Your Content Is a Cut Above The Rest or Differentiate Your Content From Your Competitors’

    Every content producer has a content differentiating factor, just like every business has a distinct selling proposition. Find the "it" factor or the thing that attracts and motivates people to buy.

    When used effectively, it's also one of the finest methods to demonstrate your knowledge and influence in a field while permanently differentiating yourself from competitors.

    Here's how to get started:

    • Instead of focusing on what your products or services accomplish, consider your brand's objective.
    • Decide who they are.
    • To understand why you are enthusiastic about what you do, go within.
  • Leverage Your Authority to Update Your Content or Update Your Content With Relevant Material

    Digital media is cool. In contrast to a book, once it is published, it is not final. You may go back and change, update, or edit the content.

    Evergreen material has always been prioritised, but that doesn't imply you should ignore it indefinitely. Facts become outdated, best practices are abandoned, and advice that was once sound turns out to be harmful as industries shift.

    Your content turns into what Google refers to as stale when such things occur. And outdated information quickly disappears from the SERPs.

    It's time to do a content audit if you've lately observed that material that used to perform well has all of a sudden stopped receiving traffic or if there have been any significant developments in your sector.

Working with SEO involves several challenges. Because of this, it is crucial to check your facts before making any planning or budgeting decisions. It is possible that you won't see everything you need to see to make a knowledgeable and accurate conclusion. So, be aware of these traps and remain sharp in diving deeply into your data.

Our clients know we take their business’ success as seriously as they do, which is why they choose to work with us. Are you looking for measuring and forecasting RoI, annual plans and SEO strategies? Feel free to reach out to us. Our doors (and inboxes!) are always open.

Wishing you swift winds on your journey ahead,

CEO, Techmagnate

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