From a sales perspective, October is a game-changer.

- As the midpoint of the financial year, it's time to start looking at your numbers so far, and what you can do to elevate them.

- With the festive season, it is the perfect time to get more aggressive with your sales strategy.

That's why, this month, we wanted to share with you some of our top tips for driving revenue online.

Let go of the 'BUY NOW!' Approach - Customers want to know how your products can transform their life. Educate them, gently.

Make your website intuitive - If someone has to look for your search button, rest assured, they're going to move on. Think clearly defined categories, interlinking related products, and more.

Offer multiple payment options - While some people swear by the convenience of net banking, others are more comfortable with cash on delivery.

Make your customers feel valued even after the sale - From order confirmations to follow-ups for reviews, offers, and more, use personalized emails to build long-lasting relationships with your customers.

The good thing about taking your business online is that there are lots of ways of driving sales. You can upgrade your app, try different software to better understand your customers, and manage your online reputation well to ensure you get good (virtual) word of mouth. Pro-tip: All of these tips work well for E-commerce sites as well!

Here at Techmagnate, we are constantly on the lookout for innovative ways to optimize our clients' e-commerce websites. So, if you ever want an extra set of eyes and ears, don't hesitate to reach out to us.