Want explosive sales this festive season? Follow these 3 steps!

The festive season is upon us, and with it, an electric atmosphere that’s like an aphrodisiac to shoppers. But with increased shoppers, there’s also an exponential jump in the number of brands fighting it out to win their attention - and a place in their shopping cart.

To help you stand out, here are some of my favorite tips for SEO, and beyond -

Give your SEO a festive twist - In addition to your usual keywords, add festival specific ones to your SEO strategy. For example, add ‘Festive offers’ to keywords you already use.

Market the joy of festivities - Do you know that as per neuro-imagery scans, consumers are driven more by a brand’s emotional appeal than facts and features? So, while selling a skillet, instead of focusing on its metal quality, talk about the smell of good food cooking on festivals.

Creatively tailor your content to your industry - Whether you’re from the BFSI, Home Improvement or Media Industries, there is no dearth of things you can do to attract your target audience.

Not from one of these industries? Follow us on LinkedIn for a slew of tips specific to your niche or reach out to us to bounce ideas for how to best market your brand!

Wishing you joyous festivities.