Is your content strategy up to date for 2022?

Statista found that content marketing revenue has surpassed $42 billion per year and is still rising.

To get the most out of content marketing in 2022, have a look at these upcoming trends to decide which one is best for your business:

• Automated content creation: As technology becomes more sophisticated, marketers might start producing content through robotic algorithms soon. New softwares that can compile and create content from information shared by social media users will soon be available.
• Vernacular content: Consumers are searching in their preferred languages now more than ever. Leveraging vernacular content in your content strategy would make you much more accessible to your target audience.
• Visual storytelling through Augmented Reality (AR): Visual storytelling via AR can promote your content by encouraging audience participation and facilitating personal connections. AR’s interactive features can also enable you to introduce new features/services to your audience and make your content stand out.
• Artificial intelligence technology: AI integration with human labor is projected to increase in 2022 as it helps to enhance efficiency and achieve high productivity. Content marketing methods will continue to include AI-powered chatbots and incorporate new tools for analyzing data.
• ABM (account-based marketing): Through customized content, ABM’s individualized programs are specifically targeted to base the marketing message on the specific attributes and needs of the account.

Curious to know which one would work best for your business? We are here to help. If you’d like to know how Techmagnate can support you with digital marketing or for any other query, we’d love to hear from you! Reach out to us today.