Did you know? In 2022, programmatic advertising is projected to account for more than 90% of all digital display advertisements!

Since this form of marketing is fast gaining popularity, my team and I have highlighted the options of programmatic advertising that might be of significance for you and support you in boosting your ROI. If you're not taking advantage of programmatic advertising, you're skipping out on the great potential to expand your brand online.

Let’s take a look at the different types of programmatic advertising and how you can make the most of them for your business.

• Real-time Bidding: Ad slots are auctioned off in an open auction - you'll earn more for your ad inventory, and be able to optimize the revenues of even the slowest-moving leftover ad slots. Top demand partners for publishers, broadcasters, and app developers across every device and channel can benefit from this type of advertising.
• Private Marketplace: Websites and magazines with a large audience manage to allocate certain places for top-tier marketers. You always know where your advertisements show when you use a private marketplace. If you’re a brand/business with a wider customer base, this kind of advertising is for you.
• Preferred Deals: You can pick ad spaces before they've been made accessible. This can help you pick and choose the placement of your ads. Marketers with a fixed budget and limited resources can take advantage of this kind of advertising.
• Programmatic Guaranteed: Marketers and publishers discuss the details of advertising spaces on a one-on-one basis. This is a guaranteed way of getting your ads published in spaces selected and reserved by you. Advertisers who want a sure-shot way of displaying their brand can opt for this type of advertising.

Confused about what is the right fit for you? We are here to help. If you’d like to know how Techmagnate can support you with digital marketing or for any other query, we’d love to hear from you. Reach out to us today.