What Does Google’s Core Web Vitals Mean for SEO in 2021?

With the end of the financial year here, brands are allocating significant budgets to their digital strategy. In a post-covid world, there are but few alternatives. Of course, a significant portion of that budget is aligned towards ranking #1 on Google.

Do you know what’s vital to that ranking? Google’s Core Vitals. My team has been hard at work aligning this ranking factor to our clients’ objectives. And today, we’re breaking it down for you.

What Are Google’s Core Web Vitals? They are ranking signals that are part of Google’s “page experience” score. Google is making page experience an official ranking factor on Google, which means in the war between two websites with similar content quality and website ranking, page experience can make all the difference.

Hitting the Trifecta, Optimising the 3 Signals: There are different methods through which each signal can be optimized. For example, Google’s Page Speed Insights will show you if there’s an element on your website that is slowing down your page’s LCP. Once you identify what it is, you can quickly resolve it. Evaluate what is necessary and eliminate the rest to keep your web page function faster.

If all this sounds too technical, don’t worry. Let your SEO Team handle it for you. If you’d like to understand this better, you can read more on our blog to get an in-depth analysis. If you’d like to know how Techmagnate can support you with your FY 21-22 digital goals, we’d love to hear from you, as always.