Well, March 2020 is definitely one for the history books. We’ve all had to go down this road (metaphorically, of course) with no real precedent.

Gradually, however, the panic and chaos have given way to everyone just getting on with it, personally and professionally. So, while the planet reboots itself, so do we.

Here at Techmagnate for instance, we’ve really gotten into the flow of things. Laptops have been organised, home offices have been set up and a plan to pivot and adapt our clients’ digital strategies have all been set in motion. The current trends are something the team has been keeping a close eye on. Have a look at what we found here, here and here.

Do you know what’s been really incredible, though? We’ve actually seen the entire digital community come together and show exemplary solidarity.

For instance, tech companies, several companies have offered their enterprise-level tools completely for free.

We have been advising our clients to invest this time as well as their energies in building a content bank. A healthy content bank is something that always gets sidelined because of lack of time. Building a bank of well-written and relevant content now is guaranteed to give an SEO boost to your brand. That it will most likely lead to an edge over the competition is an added bonus.

What’s more, with fewer advertisers competing for the same click, the cost-per-click (CPC) has actually gone down for several high-value keywords. Reach out to your digital partners and see how you can intelligently use ads to drive more traffic despite a smaller budget.

If cash flow is a concern then go for a reduced plan which you can scale up later.

On a final note for brands & businesses, just remember, this is not the time for profiteering. Now’s the time to think a little less like an individual and bit more like a collective.

How can you help? How can you say it kindly? How can you make a difference? How can you support? These are the questions we're meant to ask, first.

Until next time, stay home and stay safe folks.