Combining tactful usage of branded and non-branded keywords will be a game-changer for your digital marketing strategy.

Branded and non-branded keywords create a distinction in your brand's focus keywords and ad targeting. At Techmagnate, we ensure that we utilise both types of keywords for optimum results.

Here are three key differences between the two types of traffic for you to differentiate between them.

• Branded keywords help your audience find your business directly, triggering traffic. Contrastingly, non-branded keywords will show generic results, and your competitors' websites are also likely to show up.
• In terms of growth, non-branded keywords cause organic growth based on ‘what’ is being offered rather than ‘who’ is offering it. Brand keywords prove beneficial for your already-established brand.
• Certain companies thrive on branded traffic and being the leader. For other companies, owning organic listings is key to exhibiting their product in the market.

Depending on your goals, both types of keywords can drive traffic to your website despite their notable differences. You can choose non-branded if you want to increase your visibility. If you want less competition and greater potential affordability, choose branded.

Our clients know we take their business’ success as seriously as they do, and that is why they choose to work with us!
Looking for elevated growth in your website traffic? Feel free to reach out to us. Our doors (and inboxes!) are always open.

Wishing you swift winds on your journey ahead,