To say that the last quarter has been stressful would be a huge understatement. Between figuring out the new status quo and actually adapting to it, several brands have found themselves on the back foot.

Given these circumstances, there's no question that you're looking to generate traffic and get the best ROI from all avenues. And since people are spending a greater amount of online, brands are relying on digital more than ever.

So, keeping current needs in mind, we bought a question into the spotlight that we think a lot of people are asking right now - how do you generate online traffic without funneling significant amounts of money into your digital strategy?

Hence, from tailored strategies perfect for CXOs and Hospitals to tips for anyone looking to increase their app installs we slowly but surely set out to curate tips for every industry.

It's a common misconception that the only way to increase revenue is to invest a lot of capital, and that's exactly the mindset we want to change.

We give you four must-have tips to drive traffic organically -

• Create Triggering Content : When it comes to getting Google on your side, quality over quantity is always the approach you should embrace. Before you put out any content, you should ask yourself one question- Is it should be educative, relevant, and original? If yes, hit publish.
• Boost Your Online Presence : There’s always something new on the digital scape, and if you can tap into it at the right time, you’re almost assured great results. For instance, podcasts are all the rage right now, and with good reason. They help you tap into newer audiences and establish a personal connection with customers.
• Repurpose Content Into Different Formats : Sometimes creating new content can be as simple as looking through your content bank and finding pieces that are still relevant. That listicle you wrote three years ago can be repurposed into an infographic, while that thought leadership piece you still wholeheartedly back can be upcycled into a series of quotes for LinkedIn. Sometimes we forget about the old gems in our archives, but if you look, they’re just waiting to be found!
• Website Loading Speed: Do you know that your website’s loading speed is an extremely important factor when it comes to determining your SEO ranking? And for good reason as even a one-second delay can lead to 7% fewer conversion. Hence, a well designed and fast loading website should be a priority for you.

These are just a few tips to get you started. Beyond these, think Google listing and its features, image carousels on SERP, mobile-first websites, and you’ll realize that organic traffic really is within your reach.

Driving revenue via organic traffic isn’t an overnight process. It’s all about patience, relevance, and consistency. So just keep up the good work, and if you ever need a sounding board for your ideas, feel free to reach out to us. We’re always happy to lend an ear!

Stay Safe,