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The Digital Digest
Vol-6 | Issue 7 | July 2022
quora marketing how to ace it in 3 steps

Are you looking to build your brand strategy? The foremost step is to answer your audience’s questions - and what’s a better place than Quora to get started?

Quora has changed the game for consumer surveys. After all, why would you spend your budget on consumer surveys when you can find out what they want for free? Quora provides a platform that gives you a roadmap into what your consumers are looking for.

There are innumerable ways in which you can use the platform to your advantage, but doing it right is the first step. Here are 3 steps to ace Quora Marketing and gain optimum benefits for your business:

  • Build a Business Page That Attracts Your Target Audience - The first 50 characters in your profile are shown as a tagline above each answer provided by you. So, ensure that you include your company name. Include clickable links in your bio to drive traffic back to your most useful website-based resources.
  • Follow Industry-Related Topics and Use Quora Spaces - Once you’ve signed up on Quora, start finding industry-related topics relevant to your business. Share content and answer questions regarding a relevant topic on Quora Spaces. After you’ve joined a Space, you’ll get updates of all the content and posts on the Spaces feed.
  • Use Quora For Customer Service and Reputation Management - Search Quora to see if anyone is talking about your products or services. Ensure that you follow topics about your business to be able to join the conversations when consumers enquire about your products or services.

You can also use Quora for promoting sales, as people may often ask the difference between your products or services compared to others. On top of that, you can also increase the reach of your answers by attaching images and videos to them.

Learn more about the needs of your target audience by using Quora Marketing. Then, build your customer service strategy around it for a 360-degree approach!

How to Use Quora for Content Marketing? Content Marketing Summit Asia 2019

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Wishing you swift winds on your journey ahead,

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