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The Digital Digest
Vol-5 | Issue 7 | July 2021
Is your company ready for google’s page experience update


With more and more brands using their website to attract customers, it has become a necessity for every business to invest heavily in their company’s website to stand apart from competitors. One of the major factors that can get your customers to spend time on your website and explore your brand is page experience.

Did you know? 88% of users are less likely to return to a website after a bad user experience. Moreover, if a website needs more than 3 seconds to load, 40% of the people leave the website.

How Does Google’s Page Experience Update Factor In?

Google’s page experience rolled out recently in June and will be in full effect by the end of August. The update considers several signals that go into creating an optimal browsing experience for users. Google assesses each of the signals and gives your website an overall ‘page experience’ score. Mentioned below are each of the signals and what is required to achieve a “good” page experience score:

  • Core Web Vitals: A site must have a Good Core Web Vitals Score.
  • Mobile usability: A page must have no mobile usability errors.
  • Security issues: Any security issues for a site disqualify all pages on the site from a good status.
  • HTTPS usage: A page must be served over HTTPS to be eligible for good page experience status.
  • Ad Experience: A site must not use advertising techniques that are distracting, interrupting, or otherwise not conducive to a good user experience.

Want to delve into this deeper? You can follow us on LinkedIn for tips on Google’s Page Experience update. If you’d like to know how Techmagnate can support you with your digital performance or for any other query, we’d love to hear from you, as always.

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