With businesses adopting a digital-first approach to keep up in an increasingly competitive environment, 2020 inspired all of us to push the envelope in every way.

We’ve all gone bigger and bolder with our strategies, and as we go into 2021, I don’t see that trajectory slowing down.

Here are our top marketing trends to watch in 2021 -
Voice marketing - Voice search is all set to be the next big thing in marketing with brands like Burger King already executing renowned campaigns via the medium.

Structured data will lead the way - 2021 is going to see us structure a website’s entire content model. Why? It helps Google gather more insights about your brand and introduce new features on Search Engine Result Pages.

Long-form content will dominate - Interesting long-form content that clearly addresses a reader’s query increases the amount of time they spend on a website. This not only earns you a loyal audience but also a higher ranking on search engines.

Aside from these, we predict that videos will reign supreme and local SEO will take precedence over global blanket strategies.

With all this and more in store, it’s time to start working on stellar digital marketing strategies for 2021. If you ever feel stuck, feel free to reach out to us. Sometimes having a sounding board can do wonders!

Wishing you a successful 2021,