At Techmagnate, we use a result-driven approach to growth. Hence, to measure our performance, we put together the Techmagnate Digital Report Card annually.

Over the years, it’s been proven that a 360° approach is necessary to drive growth. Every lead must first go through to the sales funnel - starting with creating awareness about the product or service being offered.

We delivered a 129% increase in leads to our clients in 2019 via multiple avenues, including social media. Here’s how you too can harness social media as a sales and marketing tool:

Get S.M.A.R.T - The first step of creating a stellar social media presence is setting goals that are Specific, Measurable, Attainable, Relevant, and Time-bound.

Target Audience Matters - Invest time in deep diving into your customer’s psyche to help you identify your potential buyers.

Choose Your Platforms Wisely - The right platform can attract the right audience. For instance, LinkedIn will be your top priority if you’re running a B2B business, while Instagram and Facebook take precedence for B2C companies.

Create Impactful Content - Content with a hard-sell motive isn’t the way to go on social media. By creating meaningful content, you can foster long-term relationships with customers.

Analyze, Analyse, Analyse - Whether it’s your own performance or your competitor’s, analysis is the key to success on social media. Want to know how your competitors are doing? Get your free competitor analysis report today by visiting our website.

Social media will tell you exactly what to do if you listen. For instance, leveraging trends is a must - and luckily, there’s never a dearth of them. Just last month, trends like Binod, the 2020 Challenge, Dhoni’s retirement, and Indian Matchmaking took social media by storm.

We recently achieved a social media milestone on Linkedin by surpassing the 20,000 follower mark, and with these tips, you can as well.

If you ever feel like you’re struggling with achieving results, feel free to reach out to us. We’re very good sounding boards!

Wishing you social success,