Search Engine Optimization is well renowned for attracting a substantial number of visitors to a website; and while English is a worldwide language, it's not spoken everywhere.

For this very purpose, generating SEO material across different languages is a great method to reach a large audience. To put it another way, you must employ a "Vernacular SEO" approach.

So, why should you leverage this approach? My team and I have put together five key reasons you should incorporate Vernacular SEO Strategies.

• Increase Brand Recognition and Loyalty: Using vernacular SEO strategies can not only help in increasing brand awareness, but also in tapping into regional and foreign markets.
• Increase Website Traffic and Decrease Bounce Rates: Because it is more specialised, a localised topic is simpler to rank in a search than a standard one.
• Boost Consumer Experience and Engagement: Since consumers are more inclined to search in a language they're comfortable in, you're more likely to be discovered and connect with the right audiences.
• Enhance Online Visibility of Your Products and Services: Using vernacular SEO approaches will help in the isolated visibility of your products and services, as potential customers will look for specific keywords related to your business.
• Edge Out Your Competition: Many have already adopted, benefitted and edged out the competition by using vernacular SEO strategies. Leveraging these will help you increase brand awareness amongst your target audience.

If you’d like to know how Techmagnate can support you by including vernacular SEO strategies or for any other query, we’d love to hear from you, as always. Until then, I wish you hope, success, and lots of digital excellence in 2022.