Well, it appears 2021 has gone and set a whole new benchmark, hasn't it?

With the way things are, all we can ask of each other right now is empathy. Give your agencies, vendors, partners, and employees some support right now. We are still committed to delivering our best. However, that becomes difficult given the struggles every individual is going through currently.

When it comes to marketing right now, the same message holds. The thing to remember is to be completely genuine as a brand. Here are 5 tips we greatly recommend considering:

1. Be empathetic and aware of all your messaging. Be sensitive to your audience. Do not showcase imagery or content that is likely to trigger a negative reaction from your audience.
2. That said, don't hold back from talking about your products and services. Audiences want to engage in conversations beyond the pandemic. It is okay to discuss other things.
3. With some industry players taking a step back, competitive bidding can play to your advantage in these times. Also, local keywords are more important than ever - your audience is searching for services near them - optimize accordingly.
4. With several epicenters across the globe, the trajectory of the virus can affect your traffic. For that reason, consider diversifying the regions you cater to, if possible. Also, identify new search terms and trends you can incorporate into your strategy.
5. Help, Support, Empower through discounts, freebies, donations, and any other means available to you. Your loyal customers will remember your actions during this difficult time.

The adoption of digital has increased over the last year and this second wave will only accelerate it further. If you need any support whatsoever to start your digital journey or have any other marketing queries, please feel free to reach out to us. We'd love to hear from you.

Until then, stay safe, stay healthy and stay kind.