Why Shopify is So Popular for Online eCommerce Store
There’s no question about the fact that Shopify is popular. The ecommerce platform, which has had a great success over the past few years, is at over 300,000 adopters according to Built With, and even with intense competitors in the form of WooCommerce and Magento, Shopify is holding on as a steadfast fixture in the world of online commerce.
That’s not an easy feat, especially in a hyper-competitive industry like eCommerce.
And as the numbers on W3 show, in the world of eCommerce Shopify is doing very, very well. Naturally, there’s a reason for Shopify’s success – several reasons, actually – and each of these should help convince you that you need Shopify Search Engine Optimization if you want your online eCommerce venture to succeed beyond all expectations, and past the limitations of your competition.
Additional Read: Magento vs Opencart vs Prestashop vs Woocommerce
Benefits Shopify Provides to Ecommerce SEO
Shopify is Built For Small Businesses
The best and simplest selling point for Shopify is the fact that, while being much less complex than its competitors, and boasting a much smaller line-up of notable businesses utilizing its services, Shopify is designed for small-to-medium enterprises and startups.
You don’t need fancy development tricks or much knowledge about the inner workings of Shopify or eCommerce SEO for Shopify – all you need is the website and company’s own tutorial on the platform, and a little experience in website designing and web installations.
That comes with a list of cons for larger businesses, of course. Shopify is restrictive, both in size and functionality, which means that it’s relatively simple to outgrow. It’s not easy to outgrow (who even said growing a business is easy), but once you do make it out of the start-up phase, you’ll want a platform you can break and bend and utilize to full customizability and variability. Shopify is not that platform. Instead, it’s your basic starter pack – trustworthy and basic, and more than capable of lasting you for years to come, especially with the right Shopify eCommerce SEO.
Larger Businesses Can Use It
That being said, large companies have successfully used Shopify. Take Tesla, for example, the world’s hottest manufacturer of electric cars. They’re a large company to say the least – and they have no problem utilizing Shopify as their eCommerce platform of choice, as their website demonstrates.
For Tesla, however, the logistics of running an eCommerce shop are not as complex as you would think, as relatively few potential customers make a major automobile purchase through the Internet.
The biggest selling point for Shopify then outside of its appeal to startups and smaller companies is the myriad of aesthetic customization options it possesses. Even if the offering of the company in and of itself is a little thin for larger undertakings, the options Shopify has when it comes to creating a pretty eCommerce platform are mind-boggling. Shopify is largely used and promoted by Enterprise SEO services providing companies.
Read also Top SEO Tips for eCommerce Success
A major part of making Shopify development isn’t in the potential of the platform itself, but what you make of it. A large chunk of that depends on your own design choices and more technical aspects such as SEO for Shopify through service providers like Techmagnate.
In the end, the difficulty of use is low, it’s strict in the sense that there is a certain set and simple way to use it, and the time it takes to set Shopify up and make your products available to your customers is extremely short. All of these reasons explain why Shopify has grown to where it is today.
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