Why can’t SEO Die After all the Death Penalties?
April 16, 2014
So, SEO is dead. Or that’s what has been doing rounds online. In fact the term has been said so often, it has now become a cliche. The speculations begin whenever Google releases a new update. According to SID (The author of the blog “S.E.O.is.Dead” (seoisdead.net) says, “Any quick search for the term ‘seo is dead’ or ‘is seo dead’ will quickly bring up results from both sides of the argument, though you’ll notice those who argue against this supposed death of SEO populate a larger portion of the top search results.”
What are the reasons SEO can’t die? The answer is simpler and the need is more ubiquitous than you’d think.
People use search engines and want relevant results
A search engine plays an important role in business expansion. It helps in spreading the word, promoting the business and with selling the goods and services. A consumer finds it easy to look up whatever they need through the search engine and it’s now an unspoken understanding that the top 3 searches have the most clout.
In order to give the consumers what they need and what you can provide you need to stay on the top of the charts. SEO optimizes these sites for you so you can get the best exposure and relevant clients for your business. Since individual businesses don’t know the technicalities of optimization of the search engines, they rely on the SEO’s to help them.
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Facts and Statistics about SEO
There are some really interesting statistical facts about SEO which would throw light on the point in a more effective manner.
- Did you know that around 34,000 searches are conducted on Google EVERY SECOND?
- According to Search Engine Journal, around 70% of the links that the users click are organic. Thanks to social media with their ideas of sharing the ‘share’, “retweet’ and “Pin It” buttons.
- Further, studies by Search Engine Land, declare that around 75-85% users choose to overlook the paid ads inside the ad columns, while they point of attention turns more, towards organic results.
- Around 75% of the users never scroll past the first page of the search engine results. And around 90% of them, tend to click on the first three results.
- The average budget spent on company blogs and social media has nearly gone up by three times in just three years!
- Around 2.24 million Americans search for SEO every month.
- 863 million websites globally have mentioned “SEO” while YouTube has around 164,000 videos indexed related to SEO.
- Every second, around 3. 5 people look up SEO on Google. (Sounds funny? Yes it does, but since it’s a scaled-ratio statistic, lets gulp it down with some water.) This actually means that around 9.1 million internet users are interested in SEO every month.
- India is the top nation in SEO interest ranking, followed by Pakistan, Philippines, United States and Canada in a descending order.
- Twitter gets an average of 248,000 tweets each month about SEO and there are 60,194 profiles where “SEO” is mentioned in the bio.
- Around 13 million blog posts have been published with the term “SEO” in the title.
There are many more startling facts which will make you gape.
But let’s get back to frontiers which are related to marketing as well as SEO.
Dependent Businesses on SEO Marketing
There might be millions of sites in the World Wide
Of the 30 billion mobile searches a year, 12 billion are local. This means, people like to get customized results, which focus on the locality, keywords, convenience, requirement and costs and many more factors. Optimization of the searches is the reason why the consumers are satisfied.
Whether it is a local Restaurant or theater, an online store or an interior decoration company; people would choose a local business, without doubts or second thoughts.
Thus, SEO makes it simple for people to use search engines to get relevant results
ON Page optimization is necessary for a page to be indexed
Whenever a website is put up online, it needs on-page optimization, which helps to make the page visible and available for others. If it is not indexed, the URL won’t go public and will not show up on the search engine. This is where the work of search engine optimizers comes in. On-page specialists optimize the page so that it is not only visible in the search engines, but is also able to appear in the first 3 search results, depending on keyword combinations and semantic relevance.
Proper keyword research requires a good amount of training before optimized content can be developed
Your television is broken. You do not know how to fix your television, what do you do? Call experts, right? Why? Because the experts are more knowledgeable about its mechanics, than you are. Same is the case with websites. For maintenance, you need a person who has gained expertise in a particular field. SEOs have profound knowledge and experience about the maintenance and growth of a website. They are also capable of making your website generate views depending on the content and resourcefulness, which can turn out to be brilliant for your business.
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Content Marketing in SEO requires good keywords research
The key to good content marketing is to have a large database of keywords. But large doesn’t mean irrelevant keyword stuffing. What it means, is that you can connect your content to the consumers so that it gets easier for them to track your blog for their use. Well defined phrases, crisp definitions and a good research of the keywords that are already there in the market. Once or twice you might notice that a rare series of combinations make your blog/website making it to the top. You should utilize such opportunities and make full use of them.
Keyword research takes a lot of time, patience and skill. You have to device a way where you make the keywords which are unique in the market, yet the consumer can get what they’re looking for.
SEO is always Evolving
When Search Engine Optimization started, the primary object was SEO was to stuff links in a piece of content. Initially, all webmasters needed to do was to submit the address of a page, or URL, to the various engines which would send a “spider” to “crawl” that page, extract links to other pages from it, and return information found on the page to be indexed.
Today, after the guidelines have been drawn, we aren’t allowed to stuff irrelevant links. But that doesn’t stop the job of an SEO.
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Search Engine Optimization just evolves with some worthy SEO latest trends, and presently SEO’s do everything from managing the websites, indexing the pages, making the blogs more relevant and polished, optimizing the blog posts and the websites, maintaining the links, et cetera. Hence the work of an SEO is not limited or fading out; on the contrary, it’s quite dynamic in nature.
Business and Search Engines also need extensive research on ground level
If SEO’s are dependent on the search engines for their employment, search engines too, are dependent on SEO’s for proper functioning. Due to the profound command over online market research, there are some heroes in the world of SEO.
Bloggers like Seth Godlin, Niel Patel, Rand Fishkin, Danny Sullivan and many more active SEOs in forums provide their own experiences and case studies that available for free for Google and other search engines or for any business for that matter. It’s not only these bloggers who are benefited from their studies about search engines, but it goes the other way round too. These bloggers have multiple roles to play. Call them Brand Ambassadors, negotiators, company representatives or critics. They sure build up the density of the search engine traffic.
SEO is here to stay and will never die
Danny Sullivan, one of the premier heroes in the world of SEO, writes in his blog – “No, Google Instant isn’t killing SEO. In fact, nothing’s going to kill SEO. I know there are a lot of SEO haters out there who wish this were so, but that hate comes from a fundamental misunderstanding of what SEO is about. If you misunderstand something so much as to hate it, you surely have no understanding about its future.”- He rubbishes the rumors.
Further, he also clears the misconception by educating people about, what SEO is not.- “No, SEO is not about tricking search engines, nor spamming links, nor ruining web design. It’s about building good content, understanding the ways people might seek it — including the words they might use — and ensuring the content is search engine friendly along with being human friendly.” – rubbishing the rumors about SEO being dead.
Trend Monitoring & Maintenance
If optimization would have been a one-time thing, one could have done with just developing a website and making it look, brilliant. That’s it end of the story. But clearly that’s not the case. Maintenance on a regular basis and updating the modules with changing SEO trends is a vital part of online marketing. This needs to be done every now-and-then to achieve higher rankings, page authority and domain authority.
SEO is not a startup, but has become a mosaic phenomenon. All the reasons that I have pointed out are profound, unlike the rumors do rounds about SEO dying, which are like vessels without a bottom, i.e. baseless. All these factors point towards this Fact that SEO can’t die, and it never will. It will just keep on evolving according to the demands of the times.
Here, I have shared all the basic facts that shows why SEO industry is stable and still one of the most promising and attractive career options in the digital marketing industry and how businesses are still dependent on SEO?
Next time you read somewhere or somebody asks you – whether SEO is dead or not – ask him only one question: “If it dies, who is going to optimize your website, since you don’t know the search engine guidelines and their algorithm updates?”
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