#3 Weekly Roundup: A Retrospect
So we’re back again, to give you the highlights of the last week that was engaging, pacifying and eventful. Cutting out on the frills, here are the top stories that kept all us webmasters, on our toes! Binge on.
I. Google Adwords MCC Script: Now Accessible To All
It’s officially made accessible to all users now. The Google Adwords My Client Center (MCC) scripts, which had limited access earlier, ever since its launch in March, can now be used by advertisers from their Google Adwords My Client Center account. Know more here
II. A Guide To Local Listings Management For Multi-Locational Businesses
If tracking local listing results has been causing you nightmares, here’s a guide to syndicating and managing local listings so as to aid allocation of budgets and justify investments. Know more here
III. Link Building And Content: They’re Different But Can Best Be Used Together
Here is to all the confusion and myths surrounding content and link building as being one and the same; they are different. While content is a great way to build links, you could just end up getting some really good content through link building. Here’s how they can work together. Know more here
IV. Local Brand Building: How to Do It?
If you thought branding was for the big fishes only, you’re mistaken. Branding can be done with smaller ideas and lesser investments too, as opposed to the common perception of being a huge affair. Amidst all the efforts geared towards attracting traffic and generating leads, local businesses often forego branding themselves. So here are six ways to create a local brand. Know more here
V. 5 Things to Learn From Mark Zuckerberg
Crossed the 1.2 billion mark and looking at an even bigger reach, Facebook is definitely not going anywhere, despite the speculations on its declining popularity amongst the younger generation. Marking the celebration of Mark Zuckerberg’s 30th birthday, May 14th this year and his brainchild Facebook’s 10th anniversary that was celebrated early this year, here are 5 lessons that you could learn from this iconic personality. Know more here
VI. Google’s Matt Cutts: Similar Sub-directories May Be Treated Unique
Sub-directories having similar URLs with slight variations may be treated as separate pages. This was tweeted by Matt Cutts lately, where he mentioned that such a consideration may be made in cases where the content in the pages are different and unique. Read on to know more here.
VII. How To Get People To Comment On Your Blog
If you’ve been victim to absence of comments on your blogs, even after putting in hard work, here’s how you could get your readers to comment on them. Neil Patel analyses the reasons behind the lack and how can they be best resolved, in a clear yet concise manner. Know more here
VIII. Neil Patel: Best Places For Guest Blogging
Despite guest blogging coming under the knife because of all the malpractices and spammy approaches undertaken by a few companies and marketing agencies, its still the best way to create reputation for yourself online. But how do you find out the best companies offering quality guest posting services? Read on for a step-by-step guide on how to make it a success. Know more here
IX. Facebook And Search Campaigns Work Well Together
They may be business rivals but Facebook and Google’s Search Marketing complement each other very well providing customers the right message at the right time. Research reveals that businesses that have featured on both search and Facebook have generated more revenues than their counterparts who have featured on either of the two. Know more here
X. What To Do About Facebook’s Declining Organic Reach?
The latest Facebook algorithm has in a way contributed to the declining organic reach of business pages where it was all about getting likes on their brand pages to create fans earlier. Facebook’s algorithm saw businesses having to re-advertise to pitch to their existing fan base again for liking and following their pages, much to the disappointment of marketers. So what’s the rationale behind it and how can it be used to benefit businesses? Lance Neuhauser, CEO Facebook explains. Know more here
That wraps up the top stories this week but before I take your leave, don’t forget to post your thoughts and comments below. It always feels good to hear from readers; gives me the rush to keep coming back with more!