Twitter’s Latest Tweets: Audience Segmentation and a Refreshed Website
January 23, 2014
Twitter has finally broken its prolonged silence to announce multiple updates. Its focus is now on elevating the experience and returns from marketing on the platform. Its recent partnership with Epsilon says so at least. The latter, a global leader in creating and analyzing customer connections shook hands with Twitter to provide tailored audiences to advertisers using their CRM access.
Tailoring would help advertisers refine or filter out their existing audience base, on the grounds like engagement level, ad relevancy, etc. Using the combined services of Twitter and Epsilon, advertisers will have access to an audience database of higher accuracy. Using Secure Connect, the name given to the technology, tweets can be then be focused and directed towards such set of filtered audiences to achieve enhanced results. The financials have thereof have not yet been disclosed, though the news is officially confirmed from both brands.
[See: How can Techmagnate help you in Twitter Marketing?]
Coupled with this news Twitter also revealed the launch of its redesigned website which would incorporate the look of its Android and iOS app designs. The change included the introduction of a white navigation bar on the top of the home page coupled with a search box, a link to the settings page and to the direct messages page too. The navigation bar would essentially be aiding users to tap through the discover, profile and mentions page with greater ease. Additionally, users can also add ascent colors to their pages henceforth, by choosing the option from the settings page of the platform.
While most websites design their mobile interfaces based on their main website, Twitter seemed to be going against the tide to work the reverse way. With features and designs adapted from its apps, the new Twitter website is all set to be launched by mid of January as tweeted by the giant itself.
Additional Read: Twitter tools for efficient Social Media Marketing
Do you think the concept of audience tailoring will help advertisers focus better? What are your takes on twitter’s new website design? Share your thoughts with us.