How to Increase Mobile App Downloads In 10 Proven Ways?
December 11, 2018
Prashant Shukla
The mobile app market is highly competitive, and standing out from the crowd is more challenging than ever, requiring you to implement strategic app marketing strategies to increase app downloads and gain a competitive edge.
This blog explores ten proven ways to boost your mobile app downloads and achieve remarkable success in the ever-evolving app market.
10 Proven Ways to Increase Your Mobile App Downloads
Launch Regular App Updates
Keeping your app up-to-date with regular updates is crucial for user experience, engagement, and retention. It shows that you are actively improving your app based on user feedback and evolving market trends.
For instance, the popular ride-sharing app Uber regularly releases updates to enhance performance, introduce new features, and address user concerns, resulting in a consistently positive user experience.
Source: Google Play Store
Design Appealing Visuals
The visual presentation of your app plays a significant role in attracting and engaging users. Eye-catching and visually appealing app icons, screenshots, and videos can capture users’ attention and compel them to explore further. Take the example of the Instagram app, which showcases stunning visuals, instantly captivating users.
Source: Google Play Store
Optimize For App Store or Play Store Search Results
You can increase your app’s visibility and discoverability by ensuring it appears high on the relevant search results. According to MobileDevHQ, top-ranked apps in search results experience a significant surge in downloads, with the top app capturing 33% of all organic downloads for that search term.
To get your mobile app to rank high on the app store search results for terms related to your app, you must implement an app store optimization (ASO) strategy. You must conduct thorough research on the possible keywords that you can target and optimize your app listing using these terms.
Check out this example of Evernote to get an idea of how you ought to use your target keywords.
Source: Google Play Store
Get Positive Reviews from Existing App Users
User reviews, and ratings play a pivotal role in building trust and encouraging users to download the app. According to Apptentive, 90% of users consider app ratings and reviews before downloading an app. It’s important to get encourage satisfied users to leave positive reviews and rate your app. Similarly, you should pay equal attention to replying to negative reviews, which shows your commitment to addressing user grievances.
For example, DoorDash, a food delivery app, actively engages with its users and prompts them to share their positive experiences, resulting in a large number of positive reviews that establish its credibility and drive app downloads. You should too, harness the power of user reviews to boost your app’s reputation and attract more downloads.
Source: Google Play Store
Get Featured in the App Store or Google Play
Being featured in the curated sections of app stores can provide a massive boost to your app downloads. According to eMarketer, global mobile ad spend is projected to reach $290 billion by 2023, highlighting the increasing importance of mobile app marketing. Businesses are heavily investing in promoting their apps and acquiring users. App store editors often showcase apps with unique features, exceptional design, or innovative functionality.
Babbel, a language-learning app, serves as a great example. Through consistently delivering high-quality language courses and earning positive user feedback, Babbel has secured a spot in the featured sections of various app stores, resulting in increased visibility and downloads. Tap into the power of curated sections to maximize your app’s exposure and drive downloads.
Source: Makewayhead
Run Paid Advertising Campaigns
Investing in paid advertising campaigns can significantly amplify your app’s reach and visibility. Platforms like Google Ads and social media platforms offer targeted advertising options to reach specific audiences. For example, the fitness app MyFitnessPal utilizes Facebook and Instagram ads to promote its app’s features, targeting health-conscious individuals and driving app downloads.
Source: Facebook Ads Library
Promote Your App on Social Media
Social media platforms provide an excellent opportunity to engage with your target audience, create brand awareness, and promote your app’s unique selling points. Sharing engaging content, and offering exclusive promotions can help generate buzz and drive app downloads. TikTok, a popular social media platform, has witnessed several viral app promotion campaigns, leading to skyrocketing app downloads for various apps.
Source: Tiktok Facebook Handle
Partner with Influencers
Influencer marketing has become an effective way to reach a larger audience and increase app downloads. Collaborating with influencers relevant to your app’s niche allows you to leverage their existing follower base and gain exposure to potential users. For instance, the language learning app Duolingo partners with influencers who specialize in language education, creating engaging content that motivates users to download and engage with the app.
Source: Duolingo
Attend Industry Events
Attending industry events can be a great way to boost your mobile app downloads and connect with potential users. For example, let’s say you’ve developed a fitness tracking app. By participating in fitness expos, marathons, or health and wellness conferences, you can engage with fitness enthusiasts and demonstrate how your app can help them achieve their fitness goals. By offering live demonstrations, handing out promotional materials, and interacting with event attendees, you can generate interest in your app and encourage people to download it. This approach has been successfully implemented by companies like Fitbit, who often have a presence at health and fitness events to showcase their app’s features and benefits.
Image Source
Write Blog Posts and Articles About Your App
Creating informative and engaging blog posts and articles related to your app’s niche can establish you as an industry expert and drive organic traffic to your app. By providing valuable insights, tips, and advice, you can attract users who are actively searching for information related to your app’s functionalities. A prime example is the travel app, Airbnb, which maintains a comprehensive blog featuring travel guides, insider tips, and unique experiences, enhancing its brand authority and driving app downloads.
Source: Airbnb.com
In a fiercely competitive mobile app market, increasing app downloads requires a strategic and well-executed marketing plan. By implementing the ten proven strategies discussed in this blog, you can significantly enhance your app’s visibility, attract more users, and ultimately drive downloads. Regular app updates ensure that your app remains relevant and functional while appealing visuals captivate users’ attention. Optimizing your app for search engines increases discoverability, and positive reviews build trust and credibility. Being featured in app stores, running paid advertising campaigns, leveraging social media, partnering with influencers, attending industry events, and creating informative blog posts further amplifying your app’s reach.
Remember, success in-app marketing is not guaranteed overnight, but with persistence and the right approach, you can position your app for long-term growth and success in the competitive app market. If you’re looking to build such a strategy, consider reaching out to Techmagnate for mobile app marketing services. Our team of experts can help you increase visibility and drive downloads for your app. Additionally, we offer app store optimization (ASO) services to ensure that your app ranks higher in app store search results.
Contact us today to learn more about how our app marketing services can benefit your business!