Tips for Effective Online Marketing
November 30, 2012
Sarvesh Bagla
We’ve come across many businesses that have spent thousands of dollars on online marketing and did not get the desired results. If you’re doing it in-house here are several tips for a successful campaign.
Define the online marketing strategy. The strategy could borrow from strategies that have been tried and tested, but it should be personalized to meet your specific needs and to incorporate your strengths and weaknesses. Consider such things as buy-two-get-one free discounts and complementary products in your strategy.
Do not shy away from giving honest assessments of the quality of your products/services ‘ buyers will appreciate this.
Use different Internet marketing tactics for the best results. These include social media optimization, search engine optimization, online reputation management, and PPC campaign management.
Ensure that visitors and potential visitors are comfortable with your website by emphasizing that it is secure and that personal data will not fall into the hands of third parties. Have a link to the privacy policy in an easy-to-spot location.
Your campaign is likely to be successful with incentives to customers who do referrals. You should, also, encourage return customers every opportunity you get.
Test your online marketing campaign to determine what works and what does not.
Avoid such tactics as spamming and Black Hat SEO tactics since you will be seen to be fraudulent and unscrupulous.
Personalize your online marketing whenever it is practical to do so.
Have a call to action that is prominently positioned for everybody to see. Have the call to action in as many Web pages as you can get away with.
Enlist the services of a professional to offer Internet Marketing Services. This not only gives you professionalism in the Internet marketing services, but it also allows you to concentrate on your business and saves you money on an in-house IT team.