The Pigeon Update from Google – How Prepared are You?
January 9, 2015
Did you hear that flutter across the Internet? That was Google rolling out yet another update and this one targets local searches.
Okay, that pun? #SorryNotSorry. It’s been named Pigeon and I have entirely too much fun with the nomenclature surrounding Google’s web-shattering changes.
Coming back to the issue at hand.
What is the Pigeon update and how does it affect local search?
First of all, it’s important enough already to score its own Wikipedia page. That was fast, eh?
What is the “Pigeon” update?
According to Search Engine Land, the “Pigeon Update” is a “new algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals.” The new update is devised to improve Google’s distance and location parameters.
Quite likely that local businesses will begin to see or will already have seen fluctuations in their rankings and traffic.
Where will the changes be visible?
- Google Maps search results
- Google Web search results
Who is it rolling out for?
- Right now, for the US, the UK, Canada and all other English-speaking areas other than India.
What percentage of queries has/will this update affect?
- No comment released from Google yet
Techmagnate’s Take: What can you do about it?
We think this is a good move on Google’s part, although like all other site owners and SEOs, we’re surprised that the algorithm update and roll-out wasn’t executed until after the New Year.
That being said, we’re glad that local businesses will be required to be more stringent about providing clear, concise and verifiable information about their brick-and-mortar locations. In other words, don’t ignore your NAP (Name, Address and Phone Number).
What matters with the Pigeon update isn’t so much as frequency as consistency. If you’ve provided your address on 281 Sunset Boulevard on your website, don’t go changing it to Sunset Blvd. on your G+ or other profile listings and directories.
If you’re doing your own SEO, get in there and find new channels where you can claim your listings (Yelp is old news). And if you’ve got a digital marketing agency working for you, make sure you connect with them to see they’re taking care of these details for you.
Yes. Take the time and the effort to upload great images and videos pertaining to your business and make sure you include rich and meaningful descriptions wherever relevant. These can go on your G+ profile page and your YouTube page.
What’s the idea?
Transparency, usability and being informative.
All right. That’s as much information as we’ve gotten our hands on so far, but stay with us and we’ll definitely update you once we hear back anything else.
And do let us know if you’ve seen any fluctuations in your rankings.
Read also: Tips to Recover from Google Phantom 2 Quality Update