The Link Building Predicament – To Do or Not To Do?
February 24, 2014
Every time Google or Matt Cutts comes up with an update, it feels like ‘all hell broke loose’ for websites across the internet. Webmasters go frenzy and start speculating at random! The Penguin, Panda and Hummingbird updates saw chaos and anxiety brimming amongst website owners, uprooting quite a few and subjecting many others to sheer disdain. One such instance was when Matt Cutts came up with the blog – The Decay and Fall of Guest Blogging for SEO.
While this blog stated the shortcomings of the guest posting services, it also touched upon the back linking malpractices. His blog was followed up with blogs, contents and discussions that speculated, if guest blogging, as an SEO practice was dead! So what is the correct way to link building?
Link building – Beware!
Link building does not have a stand-alone approach and links can be obtained in a variety of ways, but what brings you under the screen is the approach you undertake to achieve you ends. Buying links or writing blogs or getting guest blogs for the mere sake of gaining back links qualify to be malpractices, in Google’s parlance. [see more do's & don'ts - Post Penguin Checklist]. Whats more, you might get detected through an algorithmic scanner, you may be reported to the engine or a blogger may just write about you practices, making them evident and visible. Besides, if there is only a one dimensional approach in your link building practices, that’s against Google’s book of ethics, it’s highly likely that you may end up being spammed by that one algorithmic update that penalizes sites that undertake such means.
See also How to Recover from Unnatural Outgoing Links Penalty
Brand building and enhancement is the key to steering clear of Google’s wrath and its only justified that such approach be taken. Questions like – What is my purpose of getting links; Are my links worth being referred to by my visitors; Are the links provided to me, an outcome of genuine intention; Do I need to justify my links, etc. should be addressed time and again, as a deterrent to falling for the malpractices. Link building is essentially brand building and you wouldn’t want to be messing with that!
Moral of the Story
Simply stated – steer clear of steps that lead to/ are ‘spam-prone’. While it’s not possible to shield yourself completely from the risks involved in SEO practices, one can definitely reduce them.
Has link building been worrying you lately? What measures have you taken to keep a check on their authenticity? Share your takes and thoughts with us.