Technical SEO VS On-Page SEO: Learn The Key Differences
July 13, 2023
Technical SEO and On-Page SEO are two vital components of search engine optimization (SEO). Now if you want SEO to work for your website, you must figure out the key differences between them as well as the interplay. Before we delve further, let’s first get you acquainted with the basic principles of Technical SEO and On-page SEO so that you can discern the distinction between the two.
Section 1- Technical SEO
Technical SEO involves optimizing the technical elements of your website to make it easier for search engine crawlers or spiders to crawl, index, and render your web pages. Simply put, it focuses on ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings and user experience.
Key Elements and Practices Involved in Technical SEO –
- Website Architecture Optimization – Technical SEO helps optimize the architecture and structure of websites. This involves organizing the website’s pages and information in a logical hierarchy to facilitate easy navigation and better understanding for visitors and search engine crawlers.
- Improving Crawling and Indexing – Technical SEO includes optimizing crawling and indexing to ensure search engine crawlers can efficiently access and crawl the website’s content. This includes creating and submitting XML sitemaps, optimizing robots.txt files, and utilizing meta tags to guide search engines on what to crawl and index.
- Optimizing URL Structure & Addressing Keyword Cannibalization – URL structure and canonicalization are crucial in technical SEO. Concise and descriptive URLs with relevant keywords improve user experience and search engine visibility. Canonicalization resolves duplicate content issues by identifying the preferred webpage version and avoiding search engine penalties
- Mobile Responsiveness Assurance – Responsive design and mobile optimization are vital aspects of technical SEO. To provide the best user experience and achieve higher rankings in search engine results, a website needs to be mobile-friendly, responsive, and adaptable to different devices.
It’s also important to note that multiple activities involved in improving a website’s Core Web Vitals are an integral part of Technical SEO. Google’s Core Web Vitals is a set of factors that the search engine considers pivotal for user experience, including metrics related to loading, interactivity, and visual stability.
Section 2 – On-Page SEO
On-page SEO revolves around strategically optimizing your website’s elements. Doing so improves your web page’s visibility and relevance in search engine results, ultimately attracting more organic traffic.
Key Elements and Practices Involved in On-page SEO –
- Keyword Research and Optimization – Identifying relevant keywords that align with content and user intent and strategically incorporating them throughout the webpage to enhance visibility and rankings.
- Meta Tags Optimization – Crafting compelling and descriptive meta tags, including title tags and meta descriptions, to help search engines understand webpage content and entice users to click through from search results.
- Content Optimization – Structuring webpage content effectively by optimizing headings, ensuring appropriate keyword density, and implementing internal linking strategies to improve user experience and make the content easily understandable and indexable by search engines.
- URL Optimization – Creating concise, descriptive, and SEO-friendly URLs that include targeted keywords, helping search engines and users quickly understand the content and improving webpage visibility and click-through rates in search results.
- Image Optimization – Compressing image files to reduce the page load time, improving website speed, and using alt tags to provide descriptive text for images. This allows search engines to understand image content and enhances accessibility for visually impaired users.
Section 3 – The Interplay Between Technical SEO and On-page SEO
Here’s a table that takes a look at the interplay between Technical and On-page SEO. You must note that a few activities may overlap or even fall into multiple categories depending on the specific website and optimization goals.
|Optimizing website architecture, hierarchy and navigation to ensure a logical and user-friendly structure.
|Optimizing website navigation, implementing breadcrumbs, improving internal linking structure, and enhancing user experience with clear and intuitive website structure.
|Indexing and Crawling
|Ensuring proper URL structure, utilizing canonical tags, implementing schema markup, and improving XML sitemaps for better indexing and crawling.
|Optimizing file sizes, leveraging browser caching, reducing server response time, and implementing efficient coding practices to enhance webpage loading speed.
|Ensuring responsive web design, optimizing for mobile devices, implementing mobile-friendly layouts, and improving user experience on various screen sizes.
|Designing mobile-friendly webpages, optimizing viewport settings, using responsive images, and enhancing mobile navigation and user interface to provide a seamless experience on mobile devices.
|Optimizing URL structure to be concise, descriptive, and keyword-rich and avoiding duplicate content issues.
|Removing unnecessary parameters and ensuring proper use of redirects (301/302) to enhance search engine visibility.
To maximize the impact of SEO, it is essential to strike a balance and merge the approaches of Technical SEO and On-page SEO. Remember SEO is a collective effort, so you must optimize all the relevant elements – that also includes Local SEO, Offpage SEO, etc.