SEO Trends Redefining 2023-24: ChatGPT, Voice Search, and More
October 19, 2023
What has been updated from the old blog: This blog post has been updated with new SEO trends relevant to 2023 and beyond.
Summary: In 2023-24, SEO is evolving with AI integration, Core Web Vitals, voice search, content quality, video SEO, local SEO, E-A-T, search term focus, mobile-first SEO, and conversion metrics as defining trends. Marketers must stay agile, adhere to best practices, and embrace these changes to thrive in the ever-shifting digital marketing.
SEO changes a lot because Google updates its algorithm regularly to help users find what they want. So, every year, marketers can look at the new SEO trends that affect how websites show up on Google.
In 2023-24, there are 10 important SEO updates to pay attention to. These trends can affect your website’s success, so it’s good to know about them and adjust your strategy accordingly.
10 Latest SEO Trends Every Marketer Must Know About
1. Artificial Intelligence (AI) tools affecting SEO
Artificial Intelligence (AI) and machine learning are changing the way we do SEO, which is about making websites rank higher on Google and other search engines. These smart tools help us understand what people are searching for and create better content that matches their needs.
For instance, AI can find the best keywords to use and even help us write articles. It’s like having a super-smart assistant, like ChatGPT, that knows what people want better than Google does. So, using AI tools is becoming more important to improve our website’s visibility and provide what users are looking for.
In an interview, Sarvesh Bagla, the CEO of a Premium SEO Agency, Techmagnate, also shared his views on leveraging automation tools for enterprise SEO, because they deliver quick and effective results. Read the full conversation here.
2. Core Web Vitals and User Experience
Google’s Core Web Vitals are essential for website success. They’re a set of factors that Google uses to measure a site’s user experience.
If a website doesn’t meet these criteria, it can affect overall search engine rankings. For optimum performance, a website must load quickly, optimize images, and minimize code. Mobile-friendliness is crucial as well, given the rise of mobile users. Your site should adapt seamlessly to different screen sizes, providing an excellent experience on smartphones and tablets. These aspects are key not just for search rankings but also for keeping visitors engaged and satisfied.
3. Voice Search Optimization
As more and more people are using voice search with devices like Siri and Alexa, changing how the latest SEO trends works. To do well in voice search, your content should sound like a conversation and give clear answers to common questions. Using words that people use when they talk and longer phrases is essential.
The numbers and examples show that many people rely on voice search for fast answers. So, businesses need to change their SEO strategies to stay visible and important in the changing digital world.
4. Content Quality > Content Quantity
Google’s August 2022 update is a significant change affecting content creation in 2023. Google has always valued high-quality content, but this update emphasizes the importance of helpful content that leaves users feeling satisfied.
To be “helpful” according to Google, content should meet several criteria:
- It should be made for people, not just to rank in search results.
- It must be suitable for the intended audience.
- It should relate closely to the website’s main topic.
- Trusted and experienced creators should create it.
- It should show a good understanding of the subject.
Google wants content that genuinely helps users and provides a satisfying experience, rather than content tailored solely for search engines. This shift underscores the need for user-focused, high-quality content in online marketing.
5. Video SEO and Visual Content
Video content is now a big deal in new SEO trends. Search engines like it because people enjoy watching videos. To make your videos show up better in search results, use the right keywords in your video titles, descriptions, and tags.
Also, use eye-catching thumbnails and titles to get more people to click on your videos. Having written transcripts of your videos helps search engines understand them, and adding details like video length and when it was uploaded can be helpful.
Schema markup is a way to make search engines understand your videos even better. Many brands have done really well with video SEO by creating engaging and informative videos that get a lot of views and improve their online presence. So, using video for SEO is a smart move in today’s digital world.
6. Local SEO and Google My Business
In 2023, Google thinks local SEO is super important for businesses. It helps them reach local customers better. Google cares a lot about showing local results because it knows people want nearby services and stuff.
One important thing for local SEO is using Google My Business (GMB) or Google Business Profile. GBP is one of the latest SEO trends with new features like posts, reviews, and Q&A. These updates help businesses stand out in local searches and on Google Maps. To do well in local SEO, businesses need to keep their GMB (now GBP) profiles accurate and updated. It helps them show up in local search results and on Google Maps.
7. Content Quality and E-E-A-T
Google’s inclusion of an additional “E” for experience in the E-A-T framework, which stands for Expertise, Authoritativeness, Trustworthiness, and now Experience, underscores the growing importance of personal familiarity and practical knowledge in search rankings.
Image source: seoinc
Pages authored by individuals with genuine, real-world experience are given more weight by Google. This is because such content tends to be not only reliable but also highly effective in meeting the needs of users.
This shift in Google’s approach emphasizes the importance of real-world expertise, further encouraging content creators to draw from their personal experiences to enhance the quality and relevance of their content.
8. Search Term vs Keywords
Instead of focusing on general two-word phrases or keywords, consider concentrating on more precise search terms. People do this because they want to find information quickly without having to search multiple times or visit many websites.
Instead of going after those generic keywords, you focus on more specific search terms like “women’s running shoes” or “men’s shoes for weddings.” These longer, more precise phrases are what people tend to use when they’re closer to making a buying decision. This change can be really helpful because people searching for longer and more specific phrases often have a stronger intent to buy or take action, compared to those searching for broad terms.
9. Mobile-First SEO and Progressive Web Apps (PWAs)
Mobile optimization is an important new seo trend because most people use phones and tablets to access the internet. Google now mainly looks at how websites perform on mobile devices, so it’s vital that sites are mobile-friendly and load quickly.
Progressive Web Apps (PWAs) are a cool thing for this. They’re like websites that act like mobile apps, offering a smooth experience. PWAs help with SEO by making pages load fast and keeping users engaged. To do well with mobile and PWAs, businesses should focus on making their sites look good on small screens, load quickly, and consider adding PWA features like offline access and push notifications.
Also Read: Google mobile first indexing
10. Conversion-focused SEO
SEO’s key performance indicators (KPIs) are evolving, emphasizing conversion-focused metrics. This shift reshapes our approach to assessing SEO’s value, prompting us to prioritize not just attracting traffic but turning it into concrete outcomes.
A valuable technique is to implement conversion tracking codes on your website. These codes allow you to track the actions and behaviors of users who find your site through organic search. Analyzing this data enables you to gauge how well your SEO efforts are translating into conversions and revenue generation.
Final Thoughts on SEO Trends
SEO keeps updating, and it’s important to be in pace with it. AI and machine learning have made it more complicated because search engines are getting better at understanding what people want. This makes it harder to get people’s attention.
But there’s still a way to do well in SEO. You can do things like making good content, making sure your website is easy to use, and following the rules. By doing these things right, you can make SEO work well for your marketing. It can bring more people to your website, make you more visible online, and help your marketing efforts succeed. So, staying updated on these latest SEO trends and doing it the right way is a big part of achieving success in today’s digital world.