Infographics, Internet Marketing, SEO, Social Media,
Scoop.It for SEO – A New World of Curation [Infographic]
November 13, 2013
Sarvesh Bagla
It’s the backbone, the nerve centre, as well as the driving force when it comes to the online world. Every aspect of online marketing, branding, traffic, optimization, search as well as social media optimization is co-dependent on content in order to be truly successful.
For almost everyone who is a part of the online world coming up with fresh content consistently is a big challenge. Practically every guideline that you refer to advices that content should be engaging, informative and relevant every single time and sometimes it can be hard to churn so much all the time.
Consequently, content curation has taken off in a big way. Simply put, content curation is the process of curating relevant and interesting content from various sources on the web and putting them together and publishing them on a personal site or blog. At this juncture, we’d also like to mention how important it is to cite your sources.
As a result of the popularity of the content curation process, a number of content marketing tools have been introduced. These tools are meant to help in the process of content marketing and SEO and facilitate the process of curation.
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One such tool is Scoop.It.
Scoop.It, ever since it came out of the beta version almost two years ago, has been steadily gaining popularity and praise from content curators for being an especially useful tool. In a lot of ways it has become the predominant force in the world of curation.
And with good reason. The biggest advantage that Scoop.It offers is that it allows the use of an unlimited number of resources such as websites, social media profiles as well as other feeds to source the content. This allows for a wide base that can be covered and that is extremely valuable.
Additionally, there’s the possibility of adding keywords into the tool and as a result, Scoop.It searches for relevant content based on the same. This facilitates the research process and helps in identifying new and comprehensive sources for accumulating good content.
The ease of use is another big plus point. The tool, though comprehensive, is far from being difficult to use and this makes for a positive user experience. The options of customization are many and as a curator you can choose to highlight whatever part of the content that you wish.
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Some tips that the folks at Scoop.It offer in order to maximize the benefit of the tool include things like:
- Choose a topic that interests you.
- Be specific.
- Add some personal comments and input.
- Share posts on all possible social media channels.
- Interact with the Scoop.It community and build your network.
- In the other words, keep the social in Social Media.
Like any other tool, Scoop.It too comes in handy for those who know how to use it well. For those who don’t the option of being your own editor and creating a great informative, interactive page that drives traffic should be motivation enough to learn.
It’s definitely a tool we’ve grown to love here at Techmagnate. If you’ve used it before, let us know, and we’ll share your experiences with them!
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