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Post Penguin 2.1 Local SEO Strategies For Small Businesses [Infographic]
October 26, 2013 Sarvesh Bagla
While the release of Penguin 2.1 has been the bane of websites indulging in black-hat SEO and search engine malpractices such as link spam, for local businesses it’s not all bad news. The goal of the latest Penguin update is to keep in check websites from using manipulative link building tactics, back link patterns and anchor text uses that ultimately provide misinformation to users.
From local and smaller business point of view, this is a positive sign. By making its search results more organic and cracking the whip on bigger sites and businesses, Google has opened the platform for more localized results to feature in the search results especially for broad search queries.
Keeping that in mind, it makes complete sense for businesses to boost their marketing strategies with optimized local SEO and a comprehensive campaign. Here are a few steps that can be taken to achieve effective results:
Build brand mentions:
For local businesses looking for a Penguin solution, one of the most important things to aim towards is to try and get as many citations as possible. Of course, by that we mean quality citations, not just anything random. The idea is to have a high number of mentions of your brand and business name on other websites related to your niche and product and services that you offer. Details should include the correct name of your business, the exact address and contact details. Creating a solid citation profile is the key to a good local search engine ranking.
Build relevant content:
Guest Posting is a great way to do this. Getting relevant and sharable guest posts out there will make your brand and site more visible and having guest posts can be a beneficial link building technique. The biggest advantage of guest blogging is that it facilitates the back linking of contextual links to your site which enhance your authority as well as leads to better rankings organically.
Build Google+ Profile
Build your Google+ profile and keep it active. In addition to this try and get your customers to write positive reviews on your Google+ local page. Google is giving a lot of importance to customer reviews in order to establish the credibility of an organization or business and especially when it comes to local businesses. One of the things to do is to incorporate these testimonials with the help of rich snippets as part of the information that is available on your products.
Build Mobile Strategy
It would not be incorrect is say that local is actually mobile. A high percentage of local searches are being done on mobile devices now and for this reason it is absolutely imperative that as a local business your website is optimized for mobile. Most mobile searches are heavily dependent on geo-local presence and an optimized site will increase your chances of traffic tremendously.
For local business, it’s the time to capitalize on the advantage that they are being given. By recognizing the potential of where they can take their SEO efforts, overall success can be achieved.
Follow these 12 Point Local SEO Checklist [Infographic] for your business and get going today itself!
Read also Understanding Consumers’ Local Search Behavior